Bentley Makes Official Entry To India With Skoda-Volkswagen Group, Check Details

Bentley Enters India: Bentley is set to make its official entry into the Indian Market, as Skoda Auto Volkswagen India Private Limited announced its addition to the group as the sixth marque. 01 July 2025 onwards, SAVWIPL will exclusively import, distribute, and service Bentley vehicles across the country.

The group has established a new entity called Bentley India, and Abbey Thomas has been appointed as the Brand Director of it. From now on, SVWIPL will handle all marketing, sales, and after-sales operations in the country. Bentley India will also oversee the brand’s India strategy and retail network.

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Bentley India will operate with three new dealer partners across major Indian cities. The brand will first establish its dealership stores in Bengaluru and Mumbai, followed by the national capital New Delhi. Bentley will offer the country’s ultra-high-net-worth customers its signature combination of performance, craftsmanship, and luxury through these new showrooms.

Piyush Arora, Managing Director and CEO of Škoda Auto Volkswagen India said, “Welcoming Bentley into the SAVWIPL family is a proud milestone that completes our portfolio — from the precision of German engineering to the timeless elegance and unmatched performance of British craftsmanship. India’s appetite for uncompromising luxury is growing rapidly. Additionally, Abbey’s deep understanding of the Indian market makes him the ideal leader to steer Bentley India toward new milestones.”

Jan Bures, Executive Director, Sales, Marketing, and Digital of Škoda Auto Volkswagen India, said, “It’s a proud moment for us in India to welcome Bentley into the SAVWIPL family. The ever-growing UHNI segment in India will benefit from this new association, and we, along with our new dealer partners, will ensure the best of luxury and performance for our customers.”