• By Divanshi Sharma
  • Sat, 21 Oct 2023 06:58 PM (IST)
  • Source:JND
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Hero MotoCorp has launched its exclusive 'Hero Premia' premium dealership in India with its first-ever outlet being inaugurated in Calicut, Kerala. The Hero Premia dealerships will be selling motorcycles from three brands - Hero MotoCorp, Harley Davidson and an electric two-wheeler brand Vida. Hero MotoCorp is responsible for the sales and deliveries of Harley Davidson motorcycles in India.

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Hero Premia dealerships will exclusively be selling premium motorcycles of Hero MotoCorp which will include their current flagship offering, Karizma XMR. The Harley-Davidson X440 that has been developed in collaboration with Hero MotoCorp will also be sold in the Hero Premia outlets. In addition to this, the electric two-wheeler manufacturer Vida will also be retailing its V1 electric scooter in the Hero Premia outlets.  

In Hero Premia premium dealerships, there are separate zones for showcasing various products. The urban and street motorcycling zones will highlight electric mobility and performance motorcycles. Whereas, the lifestyle and exploration zones will feature roadsters and adventure motorcycles. Additionally, the company will offer a range of lifestyle accessories for Hero motorcycles and the Harley-Davidson X440.

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The Hero Premia Calicut Outlet features modern architecture, attractive design and advanced technology including digital interactive modules, virtual configurators with the help of cloud technology and augmented reality. Ranjivjit Singh, Chief Business Officer, Hero MotoCorp India commented on the launch of the Hero Premia dealerships,“As we open doors of our first premium dealership in India, we are not just offering a diversified display of our motorcycles and scooters, we are showcasing the future of mobility which is premium, innovative and sustainable. The financial year 2024 will see our company significantly strengthen its premium retail experience across India. With the launch of new premium products this year - Karizma XMR and Harley-Davidson X440, the premium portfolio of Hero MotoCorp looks stronger than ever and we're confident that Hero Premia, our brand-new premium retail channel is poised for greater success in the coming months.”