Hero Xtreme 250R Thunderwheels Edition Unveiled In Collab With Thums Up, Gets Visual Updates

Hero Xtreme 250R Price in India: Hero MotoCorp has teamed up with Thums Up, a popular Indian beverage brand under the Coca-Cola Company, to launch a promotional campaign titled 'Dum hai toh scan kar' – marking the second time the largest bike manufacturer has collaborated with Coca-Cola. The campaign invites customers to scan the QR code on the special Thums Up packs and offers a chance to win the special-edition Xtreme 250R, called the Thunderwheels Edition. 

Hero Xtreme 250R Thunderwheels: Know About It

The special edition model, product of a collaboration between Thums Up and Hero, is based on the Xtreme 250R and features an all-black paint scheme with contrasting red accents. Other details are yet to be revealed. The Thunderwheels 2.0 is a follow-up on the Mavrick 440 Thunderwheels Edition introduced last year. The latter had a dual-tone blue-and-red livery with the Mavrick 440 badging on the fuel tank.

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'The phenomenal response to Thunderwheels last year reaffirmed how deeply this initiative connects with the new generation of riders. Today’s youth want machines that reflect their individuality, confidence, and passion,' said Aashish Midha, Head of Marketing – India BU, Hero MotoCorp. 

'With the Xtreme 250R, Hero MotoCorp is delivering a motorcycle built for agility, power, and style—designed for those who ride with intent. Our partnership with Thums Up amplifies this spirit, creating a shared culture of boldness, self-expression, and unstoppable energy on the road.'

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Hero Xtreme 250R: Specs

With the Mavrick 440 no longer on sale, the Xtreme 250R is currently the flagship product of the brand. Powering the Xtreme 250R is a 250cc liquid-cooled, DOHC engine paired with a six-speed gearbox. The engine is tuned to produce 30bhp at 9,250rpm and 25Nm at 7,250rpm. 0-60km/h comes up in just 3.25 seconds.

Features include an LCD dash, all-LED lighting, and dual-channel ABS (with two modes). The bike is priced at Rs 1.80 lakh (ex-showroom) and rivals the KTM 250 Duke and the Suzuki Gixxer 250.