- By Pawan Mishra
- Mon, 26 May 2025 02:00 PM (IST)
- Source:JND
Neeraj Chopra Joins Hands With Audi: Neeraj Chopra, a double-Olympic medalist Javelin thrower and global sports icon, has partnered with German luxury car manufacturer Audi. Neeraj Chopra is one of the most cherished athletes, as he was the only Indian athlete to secure a gold medal during the Tokyo Olympics 2020. He is also widely known as the ‘Golden Boy’ of India.
Chopra was seen beside an Audi RS Q8 Performance SUV for the announcement. The RS Q8 is a more performance-oriented variant of the regular Q8 SUV, which is priced at Rs 2.49 crore (ex-showroom). The performance SUV by Audi draws its power from a twin-turbocharged V8 engine, which generates 631 hp and 850 Nm of torque. It looks stylish as it gets all the contemporary design elements, such as sleek LED headlights and taillights, air curtains for enhanced aerodynamics capabilities, and a sloping roof with a panoramic sunroof.
“At Audi, we stand for those who push boundaries - those who are not just defined by performance, but by the relentless pursuit of excellence. Neeraj Chopra is the embodiment of that spirit. Determined and iconic, his journey from ambition to achievement mirrors Audi’s progressive DNA. His focus, speed, and unmatched performance make him a natural extension of our brand - a symbol of what it means to lead, not follow,” said Balbir Singh Dhillon, Head, Audi India.
While Neeraj Chopra has joined hands with the luxury car company, Audi India has not made any official announcements about making him its brand ambassador. Virat Kohli has been associated with the brand since 2015, and the company chose actress Kia Advani as its first female brand ambassador in 2021.
“I’ve always admired Audi - not just for the cars, but for what the brand stands for. As an athlete, these values resonate deeply with me. Whether it’s on the field or in life, the pursuit of excellence never stops. I’m excited to join the Audi family and represent a brand that inspires forward motion in everything it does,” said Chopra, expressing his excitement at the partnership.