- By Divanshi Sharma
- Fri, 07 Jun 2024 11:22 AM (IST)
- Source:JND
Royal Enfield, a leading automobile manufacturer in India has filed trademarks for two new logos, hinting at a connection to the brand’s historic roots. One logo features a font style that goes back to the early days of Royal Enfield, while the other resembles a vintage badge. The company has a tradition of using unique logos for its motorcycles, apparel and accessories. These new trademarks are likely to continue that trend.
The trademarks have been filed, however, Royal Enfield is still waiting for final approval from the relevant authorities before these new logos can be officially used. This step is essential as it determines when and how these logos will be introduced across their products. Royal Enfield is gearing up to launch several new products in the coming months, and it's possible these new logos will appear on upcoming motorcycle models.
Among the lined-up launched by Royal Enfield is the Guerrilla 450 and the Classic 650, both of which have been spotted during testing. The upcoming Royal Enfield lineup is set to grow significantly, further strengthening the company’s presence in the mid-sized motorcycle market. In addition to the Guerrilla 450 and Classic 650, the lineup will also include the Classic 350 Bobber and the Scrambler 650. Currently, the Himalayan is the only model in the 450cc category, but the Guerrilla 450 will be added to this range.
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This expansion follows Royal Enfield’s strategic focus on enhancing its 350cc and 650cc segments. Currently, Royal Enfield offers a diverse range of motorcycles in the 350cc and 650cc segments. These new models are expected to strengthen Royal Enfield’s position in the global motorcycle market, catering to a wide range of rider preferences and styles.
