- By Aditya Pratap Singh
- Thu, 16 May 2024 11:46 AM (IST)
- Source:JND
Amul, India's biggest milk product-producing cooperative, is reportedly preparing to launch its upcoming "super milk," which contains an amazing 35 grams of protein per glass. It is expected to hit the market in a week. CNBC Awaz reported that Amul-toned milk typically contains around 3 grams of protein per 200 milliliters (ml), while the full cream variant has around 7 grams of protein, according to the nutrition information listed on the packaging.
Jayen Mehta, Amul MD, said that the product has the greatest level of protein of any Amul product and hence they are calling it "super milk."
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The company has high-protein versions of lassi, buttermilk, milkshakes, and whey protein on its e-commerce site, each containing 15-20 grams of protein per serving. In addition to the high-protein milk, the company, which achieved an annual turnover of over Rs 55,000 crore ($7.2 billion) in 2023, is set to introduce several organic products next week, the report said.
According to CNBC Awaz, Mehta said that organic masalas will hit the market this week itself and there will be 20 more products, gur (jaggery) and sugar, from Amul's organic division soon.
Amul has been exporting butter, cheese, ice cream, ghee, shrikhand, and paneer to the United States, and the company's customers in the United States are looking for more Amul products, including high-fat milk like Amul Gold, Jayen Mehta stated.
In response to a question concerning whether milk prices will rise, Mehta stated that they have not increased the price of milk in 15 months… If the monsoons remain normal and the summer remains predictable, the company has no plans to raise prices at this time.