Apple CEO Tim Cook May Greet Customers At India's First Store In Mumbai

CUSTOMERS who visit Apple’s first store in India, when it opens in Mumbai’s Bandra Kurla business district on Tuesday, may be greeted by the company’s CEO Tim Cook. The store will be launched tomorrow when Apple marks 25 years in India.

World over, the store openings of Apple have been a major event with fans of the company queuing up to become first customers. Tim Cook will be present during the launch ceremony and is likely to welcome and greet the customers himself, company executives quoted by PTI said.

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A media preview was held at the BKC (Bandra Kurla Complex) Apple store, which is spread over 20,000 Sqaure feet area, on the eve of its launch ceremony. A similar facility will also open in New Delhi’s Saket area on April 20. Cook is also likely to meet Prime Minister Narendra Modi during this trip to India.

"India has such a beautiful culture and an incredible energy, and we're excited to build on our long-standing history -- supporting our customers, investing in local communities, and working together to build a better future with innovations that serve humanity," a statement issued by Tim Cook said.

Deirdre O’Brien, company’s senior Vice President for retail, asserted that a lot of attention has been given to the company’s key beliefs of sustainability and inclusivity. She also pointed out that the team of hundred workers at the this Apple store together speak 18 Indian languages.

Directly, Apple employs around 2,500 people in India. However, indirectly, the company has helped create around 10 Lakh jobs through its app ecosystem, Dierdre said.

The Apple store that takes two stories of a mall in BKC also houses international brands like Diesel, Michael Kors, Kate Spade, and Swarovski. Apple has made efforts to ‘Indianise’ the store, even as it provides a lot of the features that are available in Apple stores across the world. One of those efforts include a ‘Kaali-Peeli’ theme on the facade that is inspired by the black and yellow taxis on Mumbai’s roads.

(With agency inputs)