Blue Dart Renames Its Express Delivery Service To Bharat Dart; Details Here

Blue Dart Express Ltd, on Wednesday, unveiled its revamped service, which was earlier known as Dart Plus, as Bharat Dart.

Also read: RR Kabel IPO Subscribed 0.15 Times On First Day; Share Price, Review And Other Details You Need To Know; Should You Invest?

"The strategic transformation marks a momentous milestone in Blue Dart's ongoing journey, underscoring its unwavering commitment to serving the diverse needs of Bharat," said the company in a statement.

Blue Dart's choice to rebrand this service originates from an extensive process of discovery and research, aimed at aligning the company with the evolving preferences and requirements of its customers.

Through programs such as DAWN (Delivery Anywhere Now) and RISE (Revenue Increase from SMEs and Emerging Markets), Blue Dart has extended its reach to additional locations, with a particular emphasis on tier II and tier III cities in India. The expansion in these cities is intricately linked to the emergence of a burgeoning middle class and a growing culture of consumption.

“As India approaches its centenary year in 2047, the focus on e-commerce and logistics has become paramount. Our DHL Group Strategy 2025 has identified e-commerce as a megatrend, and we are committed to our objective of ‘Connecting People, Improving Lives.' We firmly believe in the immense potential to spotlight the unique products and services offered by India's small businesses and MSMEs in tier II and tier III cities on a global stage, enabled by our seamless delivery solutions. This vision harmonizes seamlessly with the government's 'Make in India' initiative,” said Pablo Ciano, CEO - DHL eCommerce.

Also read: Oil Giant BP’s CEO Bernard Looney Steps Down Over Personal Relationships With Colleagues

During the fiscal year 2023, tier II cities accounted for 18.6% of the total e-commerce market, while tier III cities contributed 37.1%, indicating their potential for continued growth within the sector.