Bisleri Success Story: After independence, the country was slowly moving towards progress. Everyone wanted to establish their dominance in the Indian market. At that time, people preferred to spend money only on essential items like flour, lentils and vegetables. Cold drinks were considered a luxury item at that time. In such a time, this industrialist earned money by selling water.

Here we are talking about the success story of Bisleri. One can estimate its brand value by the fact that several duplicate products, with similar names and packaging, have flooded the market to fool the customers.

How did Italian brand Bisleri come to India?

This brand was started by Signor Felice Bisleri from Italy. Dr Rossi and his friend Khushroo Suntook launched Bisleri in India. Water was available in abundance across the country, but there was a scarcity of clean water. That's when Bisleri entered the market. At that time, it was sold in glass bottles and was accessible to wealthy people only. These bottles were then seen only in restaurants. Its reach to the common person was negligible.

How did it become an Indian brand?

Bisleri was acquired by Parle in 1969, around the same time that the original Parle company was divided into three separate entities. Jayantilal Chauhan, one of the five sons of Parle founder Mohanlal Chauhan, received the soft drink business. According to media reports, Parle bought Bisleri for Rs 4 lakh.

To make the bottled water more affordable, the company switched to plastic bottles instead of glass. Its reach began to extend to the general public. Through advertisements, the company emphasised how drinking unclean water leads to diseases. Further, the 500 ml bottle was made available for Rs 5 so that everyone could afford to buy it.

In 2006, the brand improved its packaging. They changed their bottle's colour to green, which greatly helped them in branding. According to media reports, Bisleri holds a 60 per cent share of the drinking water market today. Bisleri frequently runs many campaigns that are aimed at connecting with the common person.

For example, in 2017, Bisleri wrote its name in almost every language spoken in India, so that their brand could also reach those people who only know their own dialect.