- By Ankit Bisht
- Fri, 14 Jul 2023 05:33 PM (IST)
- Source:JND
JE Sports Desk: The Board of Control for Cricket in India (BCCI) saw a massive jump of 72 per cent in its share of revenue from the International Cricket Council (ICC) following the Annual conference in Durban on Thursday.
The BCCI will be earning about USD 230 million annually from 2024 to 2027 which is 38.5 per cent of ICC's approximate annual revenue of USD 600 million. BCCI secretary Jay Shah in an email communicated the development to state associations after attending the meeting.
"The BCCI has been allocated a share of 38.5% in the new revenue distribution model approved by the International Cricket Council (ICC) Board in its recent meeting held in Durban, South Africa. As you are aware, India's share was 22.4% in the previous cycle, which is now at 38.5%, a jump of approximately 72%. This is a significant increase in BCCI's share. This achievement is testament to the collective efforts and support of all our state associations and my colleagues at the BCCI," Cricbuzz quoted the BCCI secretary as saying in the mail.
This substantial increase can be attributed to the significant media rights agreement signed by the ICC with the Indian broadcaster, Disney Star, Cricbuzz reported.
With this new agreement, Disney Star paid an astounding USD 3.1 billion to secure the broadcasting rights for the next four years. The previous broadcast pact, in contrast, was only worth USD 1.9 billion and lasted eight years. The BCCI's financial prospects have significantly improved as a result of the enormous rise in the media rights deal.
Shah further lauded BCCI members for their precious contributions in making it happen.
"This allocation reflects the tremendous efforts and contributions made by each one of you and the faith you have shown in the leadership at the BCCI. Our strong diplomatic and strategic ties with fellow ICC members have played a vital role in securing this substantial share for India. This is a recognition of the significance of India as a nation in world cricket and underlines the fact that the heart of cricket well and truly beats in India," he further said in his communique.
He also revealed that BCCI got allocation of a substantial amount to ICC's strategic fund.
"In addition to our share in the revenue distribution, we have also advocated for a substantial portion of funds to be allocated to the ICC's strategic fund. This fund will be instrumental in fostering the growth of sport and investing in the development of cricket in the next media rights cycle," Shah said.