- By Piyali Bhadra
- Wed, 24 May 2023 11:54 PM (IST)
- Source:JND
Prabhas and Kriti Sanon led 'Adipurush' is creating a positive buzz amongst moviegoers. The makers of the film have launched key assets from the film on specific relevant occasions and have created the right amount of noise amongst the audience.
The trailer of the film saw a grand launch event in Mumbai in the presence of the lead star cast of the film, followed by a live orchestra by the music composers of the film Ajay Atul, who unveiled the first single of the film 'Jai Shri Ram' to the world.
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Now, the makers are gearing up for the biggest song launch ever of the second cover 'Ram Siya Ram' which will launch on May 29. According to a report of Pinkvilla, "Ram Siya Ram encapsulates the spirit of Adipurush and the team is all ready to make it the biggest roadblock launch ever for a feature film in India. The song is composed and sung by Sachet Parampara and is said to be another winner from the album of Adipurush. The launch will be across platforms at noon on May 29."
The report further elaborated on the plan and added, "For the first time in the Indian film industry, a song will see a massive roadblock across the platforms."
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It also stated, "The makers have got into a tie-up with movie channels, GEC, Radio Stations in 70+ markets, National News Channels, Outdoor, YouTube, Music Streaming Platform, Social Media Platforms, Ticket Booking Platforms, and Movie Theatres to screen the song real-time at noon on May 29. With this, the team will target every stratum of audience in India."
The song will be launched in Hindi, Tamil, Kannada, Telugu, and Malayalam leading to the film's release on June 16. The film is directed by Om Raut and produced by Bhushan Kumar.
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In the film, Prabhas will be essaying the role of Lord Ram, Kriti Sanon as Janaki Sita, Sunny Singh as Laxman, and Saif Ali Khan as Ravan. The film will follow the epic of Ramayan.
