• Source:JND
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South Korean entertainment giant HYBE recently sparked intense online interest after announcing a significant investment in a previously unknown company. On August 1, 2024, HYBE acquired a 51% stake in the mysterious entity for a substantial $25 million. Further revelations shed light on the company's identity as a prominent US-based public relations agency, boasting an impressive roster of high-profile clients in Hollywood.

As the parent company of esteemed Kpop groups like BTS, TOMORROW X TOGETHER, and NEWJEANS, HYBE's foray into the US PR landscape may signal a new era of global growth and strategic partnerships. The connection to Hollywood A-listers, including Johnny Depp and Justin Baldoni, hints at exciting possibilities for future collaborations and representation. 

HYBE's semi-annual reports unveiled the mysterious company as The Agency Group PR LLC (TAG PR), a Santa Monica-based American PR agency. HYBE America's subsidiary list disclosed a 51% stake in TAG PR, prompting an official statement from HYBE. The acquisition aims to "strengthen the public relations resources of HYBE America," expanding the company's influence in the US market.

However, fans and online communities raised concerns over TAG PR's involvement in the high-profile libel case between Johnny Depp and Amber Heard in 2022. Depp emerged victorious, securing $15 million in damages, but public sentiment shifted against him amid accusations of orchestrating a smear campaign against Heard.

Critics argue that TAG PR's role in shaping public opinion during the trial raises ethical questions. HYBE's association with the PR firm sparks worries among fans, fearing potential implications on the company's values and reputation. As HYBE navigates the intersection of entertainment and public relations, its partnership with TAG PR will undoubtedly face scrutiny.