Bollywood actress Mrunal Thakur has slammed the growing abuse of artificial intelligence to create fake content using the identities of celebrities. She took to social media to issue a stern warning not to create, or share, deepfakes of her generated by AI without her consent. The actor added that she would sue anyone who continued to abuse her identity, joining the call for tougher action on deepfake content.
Mrunal Thakur Issues Strong Warning Against Deepfakes Creators
Mrunal Thakur has made it clear through an open statement that she strongly condemns the increase in use of artificial intelligence to generate deepfake images and videos by giving a stern warning to people who create or share manipulated content in her name.
According to her statement, "Creation or distribution of deepfake content using my likeness is illegal and unacceptable. Consider this your formal notice to stop immediately. Any further misuse of my identity will result in legal action."
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Several Celebrities Have Taken Legal Action
Mrunal is yet another name added to the list of many Indian celebrities who have expressed concerns about the problem of deepfakes. Some of the celebrities include Akshay Kumar, Varun Dhawan, Anil Kapoor, Shilpa Shetty, Preity Zinta, Kartik Aaryan, and Suniel Shetty, who are seeking legal action against the unauthorized usage of their identity and digital image.
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Earlier, Preity Zinta had approached the Bombay High Court regarding AI-based deepfake images. After that, the court instructed both Google and Meta Platforms to devise a plan to remove the said content from their websites.
Furthermore, Rashmika Mandanna had also come forward when a deepfake video involving her became an online sensation. She called it a terrifying experience and requested people to take it seriously.
AI Deepfake Debate Grows in India
It is true that the use of artificial intelligence has caused a great problem, especially for people who are in public places. It is increasingly common that celebrities are now going to court to safeguard their images, voices, and personality from being misused by others without permission.
This assertion made by Mrunal comes at a time when there are increased talks about fake content using AI technology.
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Mrunal's Upcoming Work
On the professional front, there are several films that have been lined up for Mrunal Thakur. Following her performance in Dacoit and Hai Jawani Toh Ishq Hona Hai, which received varied reactions from the audience, she is currently in the process of shooting for an action thriller called Raaka. The movie is being directed by Atlee and also features Allu Arjun, Deepika Padukone, and Rashmika Mandanna.