Kaun Banega Crorepati Season 17: Premiere Date, Time, OTT Platform, New Campaign; All About Amitabh Bachchan-Hosted Show

Amitabh Bachchan is set to make a grand comeback with the highly anticipated season 17 of the popular quiz show Kaun Banega Crorepati. Sony has officially confirmed the news, generating excitement among fans of the show. Now the channel's social media handle has unveiled the new campaign for Kaun Banega Crorepati (KBC) Season 17, highlighting the spirit of today’s India.

Kaun Banega Crorepati 17 New Campaign

Titled ‘Jahaan Akal Hai, Wahaan Akad Hai’, the campaign puts the spotlight firmly on how knowledge is empowering India, fuelling common man’s ambitions, instilling confidence and driving a bold ‘Can Do’ attitude.

Directed by the acclaimed filmmaker Vikas Bahl and created/ executed by his production house, Good Co., the campaign makes a clear statement: true pride doesn’t come from what you own, but from what you know.

Vikas Bahl shared, “KBC has always been more than a quiz show, it’s a window into India’s changing mindset. India today is ready to shine because knowledge gives them courage, confidence, and that earned sense of pride. And when you have that kind of akal, a bit of akad or the swag that come with it is only natural. It’s not arrogance, but the belief that ‘Main bhi kar sakta hoon’.”

Amitabh Bachchan shared, “Kaun Banega Crorepati has always stood as a celebration of knowledge and the quiet pride that comes with it. This year’s campaign, ‘Jahan Akal Hai, Wahan Akad Hai’, captures that sentiment beautifully and encouraging people to take pride in their intellect and to walk tall with the confidence that comes from truly knowing.”