• Source:JND
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'Project K' has created a storm on the internet after releasing the first look of Prabhas from the film. It will be the first Indian film to be launched at San Diego Comic-Con event. The makers have left no stone unturned to create hype around the film and have used innovative measures for promotions. At the Comic-Con event, warriors in unique costumes, known as 'Raiders', can be seen interacting with people.

Sharing the pictures, the official Instagram page of Vyjayanthi Movies wrote, "Our Raiders are ready to conquer @comic_con today!" 

 
 
 
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These 'raiders' can be seen wearing a black costume with a golden sword in their hands. Fans will get to know more about them after the release of the first glimpse of 'Project K'.

Talking about the launch, director Nag Ashwin said in a statement, "We are thrilled to present ‘Project K”s debut at San Diego Comic-Con. India’s storytelling tradition has ancient roots, with its epics serving as the origins for many civilizations worldwide. A world as big as this needs a platform as big to introduce it to the people. Comic-Con felt like the perfect place, where the honesty and enthusiasm needed for ‘Project K’ will be found.”

 
 
 
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Also Read | Project K: Prabhas' First Look Removed Amid Backlash? New Poster Out

Deepika Padukone was supposed to attend the event along with Prabhas and Kamal Haasan. According to reports, Deepika will not attend the launch of 'Project K' at the San Diego Comic-Con (SDCC) in the wake of the ongoing strike by the Screen Actors Guild-American Federation of Radio and Television Artists (SAG-AFTRA) in the US. She is a member of SAG-AFTRA and the union has reportedly specified that actors cannot provide promotional or publicity services.

"With the SAG-AFTRA strike underway, the union has specified that actors cannot provide promotional or publicity services. That extends to appearances at conventions, such as the San Diego Comic-Con. Accordingly, as a member of SAG-AFTRA and in line with their membership regulations, Deepika Padukone will not be attending," an insider from the film industry was quoted as saying by PTI.

'Project K' will release in theatres on January 12, 2024. The movie also stars Amitabh Bachchan and Disha Patani.

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