- By Swati Singh
- Sat, 01 Mar 2025 03:55 PM (IST)
- Source:JND
The latest episode of Shark Tank India Season 4 was marked by one of the most intense and high-pressure pitches of the season, as a team of founders from Delhi presented their cushion brand, Trajectory, to the sharks. The founders entered the tank with a clear ask, seeking Rs 1 crore in exchange for 2 per cent equity, which valued their company at a staggering Rs 50 crore. However, their presentation quickly took a dramatic turn when Anupam Mittal launched into a scathing critique.
Despite facing intense scrutiny, the founders of Trajectory managed to impress some of the sharks with their robust financials, boasting a projected revenue of Rs 15 crore and a remarkable EBITDA margin of 21 percent. Their strategic distribution plan, which included partnerships with Amazon and airport retail outlets, also piqued the interest of certain sharks. Additionally, their efficient marketing spend of under 5 percent was a notable highlight of their business model. However, concerns surrounding branding, trust, and differentiation raised doubts about their overall viability, leaving the sharks wondering if Trajectory had the unique selling proposition needed to thrive in a competitive market.
What was the conversation between the pitcher and Sharks?
Anupam Mittal Interrupts Raghav's Pitch
Raghav, one of the founders, tried to share his brand's story. But Anupam Mittal cut him off, asking sarcastically, "Will this story ever end?"
Raghav's Joke Backfires
Raghav tried to lighten the mood with a joke. But Anupam wasn't impressed, saying, "Your rehearsed jokes aren't landing, my friend."
Peyush Bansal Offers Advice
Peyush Bansal chimed in, advising Raghav to ditch the scripted approach. He warned that it could harm their pitch.
Anupam Loses Patience
When Namita Thapar asked about the unique selling points of their cushions, Raghav started explaining the fabric and material. But Anupam lost his patience again, exclaiming, "What nonsense are you saying? Why do you always beat around the bush?"