- By Akanksha Verma
- Mon, 15 Jul 2024 06:13 PM (IST)
- Source:JND
Balenzia, India's leading premium socks brand, is thrilled to announce the opening of its new store at Terminal 4, Domestic SHA, Chennai International Airport. This significant expansion offers travellers a unique opportunity to experience Balenzia’ s high-quality, stylish and comfortable socks while on the go.
Strategically located in the heart of the airport's bustling retail area, the new Balenzia store is designed to provide an unparalleled shopping experience. With a wide array of designs and collections, from classic and formal to trendy and quirky, there is something to suit every traveller’s taste.
"We are excited to bring Balenzia's unique blend of style and comfort to Chennai International Airport once again," said Shruti Gupta, Head of Strategy of Balenzia. " The opening of our second store here signifies our unwavering commitment to expanding our brand presence and ensuring our premium products are readily accessible to our valued customers. Chennai International Airport, being one of the busiest and most dynamic airports in India, is a crucial gateway to South India. This strategic location allows us to connect with a diverse and affluent audience, enhancing our brand visibility and fostering deeper connections with both domestic and international travellers.”
The high foot traffic at Chennai International Airport, combined with its premium shopping environment, creates an ideal setting for Balenzia to reinforce its brand image as a leader in the premium socks market. By catering to the needs of travellers who value comfort and style, Balenzia is poised to capture a significant share of the market and build lasting relationships with a new segment of customers.
Balenzia has consistently been at the forefront of the socks industry, setting new standards in design, quality, and sustainability. The brand's dedication to using eco-friendly materials and innovative production techniques has garnered a loyal customer base and numerous accolades. Travelers passing through Chennai International Airport can now explore Balenzia’ s latest collections and discover the perfect pair of socks to complement their journey. Whether for a long-haul flight, a business trip, or a vacation, Balenzia has the ideal socks to keep travellers comfortable and stylish