Devotees Across India Can Now Order Maha Kumbh Prasad Via ONDC Network

In a first-of-its-kind initiative, the Open Network for Digital Commerce (ONDC) Network has made it possible for devotees across the country to receive prasad from the prestigious Maha Kumbh Mela without travelling to the holy sites. Through Waayu, a seller network participant, devotees can now order prasad from the Bade Hanuman Ji Temple in Prayagraj and the Ayodhya Temple in Ayodhya using leading buyer apps such as Paytm, Snapdeal, Easypay, DigiHaat, MyStore, and Rubaru.

For Ayodhya, the prasad is sourced from Ayodhya Halwai Kalyan Samiti and prepared locally in Ayodhya Dham using the purest ingredients — besan and ghee. For Prayagraj, the prasad is sourced from a renowned producer based near the sacred Triveni Sangam, adjacent to the Bade Hanuman Ji Temple. It is meticulously prepared locally using pure ghee and besan, ensuring its authenticity and sanctity.

The Prasad delivery is facilitated by logistics participants on the Network ensuring PAN India shipping with a 7-day turnaround time. The service, which commenced on 13th January 2025, is available nationwide and will continue beyond the Maha Kumbh.

This initiative brings the divine blessings from many revered temples directly to the doorstep of millions, ensuring accessibility for those who may be unable to attend the Maha Kumbh in person. It marks a significant step in integrating spiritual experiences into the digital commerce ecosystem, offering a seamless blend of tradition and technology.

T Koshy, MD & CEO, ONDC said, “The Maha Kumbh is a highly significant spiritual occasion for millions of Indians, and we are honored to facilitate their connection to this sacred event through the ONDC Network. By enabling the delivery of prasad from iconic temples, we are leveraging digital commerce to bridge distances and enhance accessibility, making this divine experience more inclusive. This is just a start to the much larger canvas of Spirituality covering fields and subjects like astrology and numerology as well including associated products and services and is not limited to just those linked with religion."

The initiative reflects ONDC Network’s mission of democratizing digital commerce while embracing India’s rich cultural and spiritual heritage. It also highlights the versatility of the Network, which is not limited to commercial products but extends to unique and culturally significant offerings. This is a part of ONDC Network’s broader vision of enabling innovative services and empowering participants across the Network. By facilitating the delivery of Maha Kumbh Prasad, the ONDC Network continues to demonstrate how digital commerce can enrich lives in unique and meaningful ways.

ONDC is a Network of 200+ apps, including buyer apps and seller apps. Shoppers can choose from one of the buyer apps to buy their desired products based on the categories of products those apps have enabled. Sellers can choose from one of the seller apps listed on the Network. Any buyer on any buyer app can buy from any seller on any seller app. Know more: https://ondc.org/ondc-buyer-apps/