• Source:JND
Add as a preferred

PM Modi's Mann ki Baat: The government said that Prime Minister Narendra Modi's 'Mann ki Baat' programme has earned a revenue of Rs 34.13 crore since its inception. Minister of State for Information and Broadcasting L Murugan, in a written reply in the Rajya Sabha. shared this information on Friday.

The Union Minister said the Mann ki Baat programme reaches the audience through multiple traditional and digital platforms.

PM Modi's Show Generated Revenue Through Mass Viewership

Murugan said the Mann Ki Baat programme is produced by Akashvani leveraging existing in-house resources without additional expenditure. The popular show earned a revenue of Rs 34.13 crore since its inception in 2014, he added.

ALSO READ: Kamal Haasan Meets PM Modi, Urges National Recognition Of Keeladi As Symbol Of Tamil Civilisation

Here Are The Highlights Of The Radio Show

- Mann ki Baat, was first broadcast on October 3, 2014.

- A large segment of the audience engages by listening to the programme on Akashvani (All India Radio)

- All India Radio broadcasts it live across its national and regional network.

ALSO READ: Rahul Gandhi’s ‘Vote Chori’ Claim Triggers Action: Three State Election Officials Demand Proof, Signed Declaration

- Regional language versions are also broadcast to reach vernacular audiences.

- Simultaneously, the programme is telecast on various Doordarshan National and regional language channels.

- In addition to Doordarshan channels, DD Free Dish offers 48 Akashvani radio channels and 92 private television channels, making the programme accessible to viewers across the country, including those in rural and remote areas.

- The visual format of Mann Ki Baat enhances audience engagement by enabling shared viewing experiences, fostering collective reflection and discussion.

- The programme is live-streamed and archived on YouTube channels such as PMO India, AIR, and on Prasar Bharati's OTT platform WAVES, as well as through the 'NewsOnAIR' mobile app which offers over 260 Akashvani channels.

- It is also made available on the news feed service of Prasar Bharati, PB SHABD, to facilitate wider dissemination across affiliated platforms and channels.

- The programme is also widely accessed by audiences in India and globally, through social media platforms, including Facebook, X, and Instagram.

(With PTI inputs)