• By Kamakshi Bishnoi
  • Wed, 08 Jan 2025 05:46 PM (IST)
  • Source:JND
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A student at the Indian School of Business (ISB) conducted a contest between quick-commerce services Swiggy Instamart, Blinkit and Zepto to find out which is the fastest delivery app. The student, named Sneha, held the contest on January 7, 2025, and posted the results on her X  account, @itspsneha.

The college student ordered items from the three platforms and recorded the time taken by each to find out which platform delivers the earliest. She ordered a milk packet from Instamart, paneer from Zepto and a protein bar from Blinkit. The student, along with her friend, also interacted with the delivery agents and informed them about her contest. In a sweet gesture, she even rewarded the delivery guy who arrived first with the item delivered by him. Her post, which went viral on X, garnered 303.8K views and 1.5k likes.

WATCH: Hyderabad Student Conducts Contest Between Delivery Apps

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In her post, Sneha said the estimated delivery time of the platforms were shown to be:

Zepto: 8 minutes
Blinkit: 13 minutes
Swiggy Instamart: 21 minutes

While the actual delivery time was recorded at:

Blinkit: 15 minutes
Swiggy Instamart: 20 minutes
Zepto: 30 minutes

Blinkit secured the first place with a minute’s delay in the promised time, Swiggy Instamart became the one who kept its promises while Zepto secured the last position, with the delivery partner facing difficulty in finding the exact location. Another reason for Zepto's delay was its delivery hub being the farthest from the location.

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Another X user contested her claim, saying it cannot be concluded that any one app is the fastest as every delivery involves varying circumstances. "Good Experiment. But the variables at play include - Item Type/Frequency of ordering, Warehouse or shop close by for the product, Availability of the delivery agent near the shop, Traffic/Distance from the place, Delivery agent knowledge of the area. Can't Conclude!”

The business school student replied, "Honestly, there was no agenda. We just wanted to see how accurate the promised times were.
Some quick lessons:
>Promised times? Take them with a pinch of salt.
>Store location matters A LOT.
>Delivery folks deserve all the credit for making this possible.”

There was no official data to support the outcome of the experiment and Jagran English does not back the results of the unofficial evaluation performed by the student.