• Source:JND
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Food delivery apps have become a common feature in Indian households, thanks to the increasing usage of smartphones, even in remote areas. Urban regions, especially metro cities, are the largest contributors to the significant revenue generated by food delivery platforms like Zomato and Swiggy. However, these apps come with certain challenges that frustrate users, particularly when ordering food for a group of friends or colleagues.

One of the main difficulties arises when one person is tasked with ordering food for a group. They have to gather everyone's preferences and manually add each item to the cart, which can be a tedious and frustrating process. To address this issue, Zomato has introduced a new feature that allows customers to order together. By sharing a link, each individual in the group can add their preferred items to the cart, simplifying the process for the person placing the order.

Zomato CEO Deepinder Singh Goyal on Saturday made the announcement, saying that the new 'Group Ordering' feature will be released for all users gradually. "Exciting new weekend update: Group Ordering is now on Zomato! You can now share a link with your friends, and everyone can add to the cart seamlessly, making ordering together faster and easier," Deepinder Goyal said in a post on X.

"No more passing the phone around awkwardly to collect everyone's order. We’re gradually rolling it out to all customers as we speak. In case the feature is available to you, please use it for your house party tonight, and tell us how it goes," he added.

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Recently, Deepinder Singh Goyal became a billionaire after its shares surged to hit a new high. The rally in stocks was influenced by the company's decision to hike platform fees by 20 per cent. Deepinder Goyal's net worth on the Forbes Real Time Billionaire Index is $1.4 billion. Goyal is ranked 2173rd on the latest list of the world's richest people.

Hike In Platform Fee Influenced Stock Price

Zomato stock gained after the company announced an increase in its platform fee from Rs 5 to Rs 6. The new fee is applicable in select markets of Delhi and Bengaluru. The company expects this to have a positive impact on its profitability.

According to a report in Moneycontrol, with this rally in stocks, the 41-year-old founder of Zomato has become the richest professional manager in India. His total wealth is more than Rs 8,300 crore. Goyal owns 36.95 crore shares of the company or a total of 4.24 per cent stake.

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Zomato's Journey

Coming from a middle-class family, Goyal graduated from IIT Delhi in Math and Computer Science. Inspired by his passion for food, he created an app for convenient food ordering. Earlier, it was known as FoodieBay.com and later it was renamed as Zomato.com after recognizing the potential to streamline the food ordering process. In 2011, with initial funding from Info Edge, Goyal quit his job to focus on the growth of Zomato. The company became a unicorn in 2018.