Royal Enfield, one of the most popular motorcycle brands in India, has introduced a new 'Assured Buyback Programme' for Royal Enfield customers giving them the opportunity to have a guaranteed resale value when purchasing a new motorcycle. Royal Enfield has collaborated with OTO Capital for this programme which enables customers to get a buyback value of up to 77 per cent, depending on the ownership period.
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Royal Enfield’s 'Assured Buyback Programme' provides flexible purchase options from 1 to 3 years. This programme will help customers by offering them 45 per cent lower monthly payments and ensures a guaranteed buyback value of up to 77 per cent, depending on how long you've owned the motorcycle. Moreover, under the programme, there is also a cashback discount at the end of the ownership period. With the introduction of the 'Assured Buyback Programme', Royal Enfield aims to provide a hassle-free and convenient ownership experience for their customers.
At the end of the chosen tenure in the Assured Buyback Programme, customers will have to make a decision of either exchanging their current motorcycle for a new Royal Enfield bike or return their motorcycle. This program is curated to help customers by providing lower monthly EMIs and reducing the overall cost of ownership for customers.
On this occasion, B Govindarajan, CEO, Royal Enfield said, “The Assured Buyback Programme shows our commitment to making motorcycle ownership more seamless, more accessible and more fun for potential riders. Offering a first-of-its-kind, innovative solution, this programme is designed as a promise to consumers for complete peace of mind, so they can absolutely enjoy a pure motorcycling experience with Royal Enfield.”
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To begin with, the Royal Enfield Assured Buyback Program will be available in 12 cities, including Delhi, Ghaziabad, Noida, Lucknow, Jaipur, Bhopal, Indore, Ahmedabad, Pune, Hyderabad, Bengaluru and Chennai. Royal Enfield plans to expand the programme to more cities in the future.