IPL chairman Arun Dhumal is hopeful of remarkable growth in the league's media rights ahead of the upcoming season.
Dhumal believes that the league has the potential to reach the staggering value of USD 50 Billion over the next two decades.
IPL remains the most popular T20 league in the world and it continues to reach new and massive heights with new innovations and improvisations to attract fans across the globe.
The current media rights value of the league stands at $6.2 billion (approx Rs 48,000 crore) for a five-year period starting in 2022. Even by this estimate, IPL is the second-most high-valued league after the National Football League (NFL), as the American sporting entity struck a $110 billion media deal for an 11-year period starting last year.
"If I have to see how it has gone over the last 15 years and if I have to go by estimates going forward, we are expecting media rights (of the IPL) to go somewhere close to $50 billion by around 2043," said Dhumal while speaking at the RCB Innovation Lab's Leaders Meet India here.
The former BCCI treasurer Dhumal also mentioned his optimism about the potential brilliance of the Women's Premier League as he opened up on the importance of the roles played by the WPL and the inclusion of cricket in the 2028 Los Angeles Olympics.
These steps are contributing heavily to make the league top-notch in terms of financial growth and global dominance.
"We need to keep innovating, keep doing better in terms of fan engagement, and keep making it better in terms of the quality of games," he said.
"Now that cricket is becoming part of the Olympics and with the WPL taking it to a different level for women's cricket, I see a lot of hope and light at the end of the tunnel," said Dhumal.
The value of IPL media rights has seen incredible growth over the years and have risen exponentially in the last decade and a half from the Rs 6000 crore in 2008, going past several other major sporting leagues across the world.
Dhumal added more while explaining the growth and popularity of IPL over the years.
"IPL is the most-watched cricket league in the world. Personally, I feel IPL is the best Make in India brand we can think of post-Independence.
"We are a very diverse country in terms of states, cultures and languages being spoken. But this is one platform (IPL) which is rooted so well that you are able to showcase India to the globe," he said.