Ever since Ranbir Kapoor unveiled his lifestyle brand, fans and social media users have been abuzz with speculation about the origin of its name, with many linking it to his wife Alia Bhatt and daughter Raha Kapoor. However, the actor has now finally addressed and put an end to all such rumours. A video shared on the official Instagram handle and YouTube channel of Ranbir Kapoor’s brand shows the actor giving viewers a tour of the factory while answering questions about the brand. During the walkthrough, Ranbir revealed that the manufacturing unit earlier belonged to his brother-in-law, Bharat Sahni.
Ranbir said, "You know, it just had different meanings to it. We started with because we just wanted to come out with the sneakers so it was a Ranbir Kapoor shoe. So there were many different, meanings to it like a Ranbir Kapoor studio… Then I guess I came to a point where I said that it doesn't really need a meaning, but I think it just fit. When we heard the name ARKS, when we saw this logo, everything just came together."
"As I grow older, my desire for material things is growing lesser. You always need a t-shirt or a denim jacket because you can wear it at any time. That’s where I come in with ARKS. But the plan is to really expand in different areas of lifestyle, which could be athleisure or underwear. I am also interested in the whole furniture market. So under the umbrella of ARKS, I think we’re really trying to sell a sensibility, an aesthetic. A lifestyle for the consumer," he further added.
Last year, Ranbir Kapoor stepped into entrepreneurship with the launch of his lifestyle brand. Announcing the venture on Instagram, the brand’s official account shared a video featuring Ranbir, introducing him as the founder. In the clip, the actor is seen lying on the grass at night, gazing at the stars, before drawing a symbol in the air against the sky. The post was captioned, "Meet the founder. He's not on social media."
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Reacting to the video, Ranbir’s wife Alia Bhatt dropped fire emojis, while his mother Neetu Kapoor wished him 'Good luck'. Alia also reshared the post on her Instagram Stories and wrote, "To new beginnings," extending her support to Ranbir’s new entrepreneurial journey.