YouTube, which is one of the leading video streaming and uploading platforms owned by Google, has announced that it has removed over 1,000 deepfake advertising videos from the platform. These videos falsely promote particular brands or services using AI-generated videos of celebrities.

In an effort to combat AI celebrity fraud adverts, YouTube says it is "investing heavily". YouTube removed almost 1,000 videos linked to an advertising ring that uses artificial intelligence (AI) to have celebrities like Joe Rogan, Taylor Swift, and Steve Harvey promote Medicare fraud. This came about following a 404 Media investigation into these false celebrity commercials.

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According to the report, these videos got about 200 million views and were frequently criticised by fans and celebrities.YouTube is "aware" that celebrity deepfakes are being utilised on its site, and it is making great efforts to put an end to these kinds of celebrity spoofs.

The YouTube action was prompted by the rise in non-consensual deepfake pornography of Taylor Swift on X, where a single post received over 45 million views and 24,000 reposts before being taken down. Before it was taken down, the post was active on the platform for about seventeen hours.

According to a 404 Media story, the pictures might have started in a Telegram group where members exchange graphic photos of women created by AI. It was also stated that members of the gang made jokes about how Swift's photos became popular on X. The cybersecurity company Deeptrace recently released research showing that 96% of deepfakes are sexual and nearly invariably include women.

Previously, a deepfake video of Sachin Tendulkar promoting an application went viral. The former Indian batsman took X to raise his concerns about the growing number of deepfakes and AI-generated videos. He also asked the users to report the ad and not to use such applications.