Top 10 Best-selling smartphones in 2025: As 2025 is about to end, it is important to know which tech devices ruled the market throughout the year. The global smartphone market has made it evident which gadgets consumers most loved and trusted this year. From high-end flagship phones to more affordable models, consumers prioritised long-term value, performance, camera quality, and battery life. Sales charts were once again dominated by brands like Apple, Samsung, and Xiaomi, with Samsung's Galaxy A series dominating the mid-range and budget categories and the iPhone 16 series leading the premium market.
Interestingly, due to price reductions and dependable performance, even older models continued to sell successfully. Purchase decisions were also significantly influenced by the emergence of 5G phones, AI-powered features and improved battery efficiency.
These top-selling cellphones at the end of the year are a reflection of shifting consumer demands and intensifying rivalry in the tech sector. Let's quickly review the models that dominated smartphone sales in 2025.
| Rank | Q1 (Jan-March) | Q2 (Apr-June) | Q3 (July-September) |
|---|---|---|---|
| 1 | iPhone 16 | iPhone 16 | iPhone 16 |
| 2 | iPhone 16 Pro Max | iPhone 16 Pro Max | iPhone 16 Pro |
| 3 | iPhone 16 Pro | iPhone 16 Pro | iPhone 16 Pro Max |
| 4 | iPhone 15 | Galaxy A16 5G | iPhone 16e |
| 5 | Galaxy A16 5G | Galaxy A06 4G | Galaxy A16 5G |
| 6 | Galaxy A06 | iPhone 16e | Galaxy A06 |
| 7 | Galaxy S25 Ultra | Galaxy A16 4G | Galaxy A36 |
| 8 | Redmi 14C 4G | Galaxy S25 Ultra | Galaxy A56 |
| 9 | Galaxy A55 5G | Redmi 14C 4G | Galaxy A16 4G |
| 10 | iPhone 16 Plus | iPhone 15 | iPhone 17 Pro Max |
Source: Counterpoint Research Smartphone 360
Apple iPhone 16 Series (iPhone 16, 16 Pro, 16 Pro Max, 16 Plus, 16e)
In all three quarters, the iPhone 16 series has been the most popular, demonstrating Apple's solid market dominance. These phones are known for their strong A18 chip, seamless iOS experience, extended software support, and high-end build. While the iPhone 16e and are loved for balanced cost and features, the Pro and Pro Max models offer superior performance, longer battery life and sophisticated cameras. This series is a global favourite due to Apple's ecosystem and consistent cameras.
Samsung Galaxy A Series (A16 5G, A16 4G, A06, A36, A55 5G, A56)
It’s common to spot Samsung’s Galaxy A series in many people’s hands. These series have all features from big displays, solid camera performance, long-lasting batteries and a clean One UI - all without high price tags. Starting around mid-range pricing, the A55 and A35 bring sleek looks and 5G access to more users. In emerging regions, handsets such as the A16 and A06 gain favour fast - simple, functional, yet built to last.
Samsung Galaxy S25 Ultra
The Samsung flagship, the Galaxy S25 Ultra, which is released every quarter, demonstrates the desire for high-end Android handsets. It is well known for its huge AMOLED display, powerful processor, advanced AI capabilities, S Pen compatibility, and top-notch camera system. The target market for this phone is consumers looking for the greatest Android performance and photography experience.
Xiaomi Redmi 14C 4G
People keep grabbing the Redmi 14C 4G - big display, lasts ages on one charge, costs almost nothing. It is the best option for first-time phone buyers and those who have tight budgets. This one fits right in when all you need is chatting online, making calls, and scrolling around.
Apple iPhone 15
Even though there are newer versions, the iPhone 15 keeps selling strongly - offering top-tier Apple quality without the peak price. People moving up from earlier iPhones often pick it, thanks to sharp photo results, consistent software fixes, plus smooth day-to-day function.
In conclusion, it appears that Xiaomi dominates the value-for-money market, Samsung controls the budget and mid-range market, and Apple controls the premium segment, making these companies the top smartphone sellers of 2025.