The Uttar Pradesh government approved the state's Digital Media Policy 2024 during a cabinet meeting on Tuesday. As per the proposal, the government will now provide advertisements related to its schemes and accomplishments on internet media platforms such as X, Facebook, Instagram, and YouTube. Accounts across these platforms will be divided into four categories based on their subscribers and followers. The account holders and influencers will receive monthly payments of 5 lakh, 4 lakh, 3 lakh, and 2 lakh rupees, depending on their tier.
YouTube accounts will, however, be paid Rs 8 lakh, Rs 7 lakh, Rs 6 lakh and Rs 4 lakh monthly according to the categories. Additionally, it has been clarified that legal action will be taken against account holders who post objectionable, vulgar, obscene, or anti-national content.
According to Sanjay Prasad, Principal Secretary of the Information Department, the government has decided to list agencies and firms to promote and showcase the achievements and schemes of the UP government on online platforms.
Prasad stated that approving this policy would not only enhance the visibility of these initiatives but also create employment opportunities for Uttar Pradesh residents living both domestically and abroad, the Indian Express reported.
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To benefit from this policy, agencies or influencers will need to register with the government, after which they will receive advertisements. The government aims to extensively promote development, public welfare initiatives, and achievements through digital media.