Is A 40-Inch TV Big Enough For My Living Room? Find Out With Best Brands Like TCL, Toshiba, And More (2025)

Find the latest 40-inch TVs from known brands, including Toshiba, Kodak, and TCL, to enjoy a balance between price and performance. With LED and QLED displays, these televisions offer good picture quality.
Affordable 40-inch TV

Finding a sweet spot to balance television screen size and cost can be difficult sometimes, but with the 40-inch TV sizes available, it could be easier for economical consumers to find the best match for their living rooms. In recent years, this screen size has become popular as it fits efficiently in many spaces. But, if you are wondering, ‘is the 40-inch TV best for living room?’ it totally depends on the room size, the optimal viewing distance available, and the purpose of the television, like watching movies, sports, or playing games. It should be noted that some of the best 40-inch TV models work well in small living rooms as they provide a clear viewing experience without taking up the space. But if you have a large living room, then you might want to go with big screen TVs for an immersive content-watching experience. Hence, first understand your room’s layout, as many reliable brands like TCL, Toshiba, Kodak, and others offer a huge selection of 40-inch models in the Gadget Zone, which can be chosen to get a perfect balance between size and comfort. 

40-Inch TV: Pros and Cons for Living Rooms

Before finding the best TV match for most living rooms, check out for pros and cons of 40-inch TVs. One should understand that this screen size is perfect for smaller spaces and offers an immersive experience.

Pros of 40-inch TV

Cons of 40-inch TV

Ideal for small room sizes, like bedrooms, small living rooms, and more

Might not work in large rooms

Affordable price range and is well-suited for economical consumers

Only 5-8 feet of viewing distance is recommended; too far or too close might ruin the experience

Come with various smart features, like voice command compatibility, OTT app support, web browsing, and more

May lack advanced picture modes and features

Slim and compact designs that don’t take up much space in the room

Might not offer the same level of content-watching or gaming experience as large-screen TVs 

Lasts 7 to 10 years, depending on usage and viewing patterns

40-inch TVs might not support 4K resolution for more detailed visuals

Explore some of the best branded 40-inch TVs from Toshiba, TCL, Kodak, and other companies that offer elevated entertainment without burning a hole in your pocket. Also, the sleek and stylish designs of these televisions might upscale the decor of your living room as well.

  • TOSHIBA 100 cm (40 inches) V Series HD Ready Smart LED TV 40V35RP (Black)

    Here is a 40-inch TV good for bedroom and living room from the reliable brand Toshiba that offers an optimal viewing experience with an LED display. The offered TV is equipped with the REGZA picture engine that upgrades the image quality for a cinematic experience. And, the Essential PQ technology improves the details in a visual and offers a true-to-life content-watching experience. The mentioned Toshiba TV also offers an impressive audio experience with the built-in advanced speakers, which are enhanced by Dolby Audio, DTS X, and REGZA Power Audio. This smart TV is compatible with the Amazon Alexa and VIDAA Voice and can easily be controlled with voice commands. A dedicated Game Mode is provided, which offers a smooth gaming experience. The offered model also supports various OTT apps like Netflix, YouTube, Prime Video, and more for a more elevated television watching experience.

    Specifications

    • Screen Size: 40 Inches
    • Brand: TOSHIBA
    • Display Technology: FHD
    • Resolution: 1080p
    • Refresh Rate: 60 Hz
    • Connectivity Technology: Wi-Fi, USB, Ethernet, HDMI
    • Aspect Ratio: 16:9
    • Product Dimensions: 7.7D x 89.9W x 51.1H Centimeters

    Pros

    • Dual band Wi-Fi, Bluetooth, and USB media player for wireless connectivity options
    • This 40-inch LED TV is designed in Japan and looks aesthetically pleasing
    • Direct LED feature for uniform brightness on the screen

    Cons

    • Installation service received mixed reviews
    01
  • TCL 101 cms (40 inches) V5C Series Full HD Smart QLED TV Google TV 40V5C

    TCL offers this sleek 40-inch QLED TV with full HD resolution for excellent visual quality. The supported HDR 10 and 100% Color Volume Plus offers striking detailing, contrast, shadow, and vibrancy for life-like visual quality. And, the featured X4 quad-core processor ensures efficient performance with reliable multitasking. Running on the Google TV operating system, this model offers various streaming services in one place and also lets users use the built-in Google Play to access apps and games. In addition to this, the built-in Google Assistant offers ease of usage with hands-free voice control. The mentioned 40-inch smart TV has Chromecast built-in, which offers an easy way to share the screen of a smartphone to the television for an immersive experience. Also, a user-friendly remote control is provided with a voice search button and OTT app keys.

    Specifications

    • Screen Size: 40 Inches
    • Brand: TCL
    • Display Technology: QLED
    • Resolution: 1080p
    • Refresh Rate: 60 Hz
    • Connectivity Technology: Wi-Fi, USB, Ethernet, HDMI
    • Aspect Ratio: 16:9
    • Product Dimensions: 18.4D x 89.2W x 55.8H Centimeters

    Pros

    • Built-in Dolby Audio speakers that deliver 24-watt power output
    • Slim design and premium build quality
    • Intelligent sound modes - Standard, Dynamic, Game, Music, etc., are provided

    Cons

    • Some users experienced lagging issues and were also not very satisfied with the service quality
    02
  • Kodak 100 cm (40 inches) Special Edition Series Full HD Smart LED TV 40SE5003BL (Black)

    Up next is a Kodak 40-inch TV that comes with LED display technology and boasts 1080p resolution for an immersive viewing experience. Supporting advanced picture technologies like 400 nits of brightness, MLogic quad-core processor, and 178-degree viewing angle, this television offers better colors, contrast, shadows, and brightness. Also, the built-in 30-watt speakers fine-tune the audio experience and ensure clear dialogue. The offered smart TV is omnifunctional and can be used for work, entertainment, and fun. Take advantage of the built-in Miracast, which lets users share the screen of a smartphone, tablet, or even a laptop on the TV. Also, the YouTube app is built to upgrade the users’ content-watching experience. 3 HDMI and 2 USB ports are available to easily connect external devices like gaming consoles, set-top boxes, and more.

    Specifications

    • Screen Size: 40 Inches
    • Brand: Kodak
    • Display Technology: LED
    • Resolution: 1080p
    • Refresh Rate: 60 Hz
    • Connectivity Technology: Wi-Fi, USB, Ethernet, HDMI
    • Aspect Ratio: 16:9
    • Product Dimensions: 11D x 92.5W x 54.5H Centimeters

    Pros

    • Frameless screen and slim design
    • Built-in Wi-Fi to easily browse wthe eb
    • Ergonomic smart remote control for ease of use

    Cons

    • Netflix is not supported on this TV
    03
  • Blaupunkt 100 cm (40 inches) Quantum Dot Series QLED Google Android TV 40QD7070

    Blaupunkt presents this 40-inch smart TV for living room with QLED display technology for better and brighter visuals. HDR 10 and Pure Vision picture technologies offer vivid, sharp, and accurate color quality. The built-in Realtek processor ensures ultra-fast and intelligent processing of visuals to upgrade their quality. This model has two built-in speakers, which are enhanced by Dolby Digital Plus and deliver 48-watt sound output for a 360-degree surround audio experience. Being one of the best 40-inch TV models, this television is powered by Google TV and supports 10000+ apps and games, like Netflix, Jio Hotstar, Prime Video, and more. The provided remote control comes with an ‘Ok Google’ button for seamless voice command compatibility. Dual-band Wi-Fi, 3 HDMI ports, 2 USB ports, ARC, and Ethernet connectivity options are provided for users’ convenience.

    Specifications

    • Screen Size: 40 Inches
    • Brand: Blaupunkt
    • Display Technology: QLED
    • Resolution: 1080i
    • Refresh Rate: 60 Hz
    • Connectivity Technology: Bluetooth, Wi-Fi, USB, Ethernet, HDMI
    • Product Dimensions: 11D x 92.5W x 54.5H Centimeters
    • Supported Internet Services: Netflix, Prime Video, Zee, YouTube, Jio Hotstar

    Pros

    • 16GB RAM and 8GB ROM for smoother operation and easy multitasking
    • Android 11 operating system offers a user-friendly interface
    • Robust build quality

    Cons

    • No major cons
    04
  • VW 101 cm (40 inches) OptimaX Series Full HD Smart QLED Android TV VW40AQ1 (Black)

    Following in the 40-inch TV review is this latest model from VW, which runs on the Android TV operating system. Offering full HD resolution and HDR 10 support, this model ensures an immersive viewing experience with a good level of brightness, color, and contrast. Being a smart TV, this pick offers features like OTT app support, such as Prime Video, Netflix, and more, and built-in Wi-Fi for web browsing. The mentioned VW TV has built-in 20-watt speakers that offer surround sound for better audio quality. In addition to this, a dedicated movie box is provided to upgrade the content-viewing experience. HDMI, USB, and auxiliary ports are available for seamless and versatile connectivity options. Also, a user-friendly remote control is provided with OTT keys for ease of use.

    Specifications

    • Screen Size: 40 Inches
    • Brand: VW
    • Display Technology: QLED
    • Resolution: 1080p
    • Refresh Rate: 60 Hz
    • Connectivity Technology: Wi-Fi, USB, Ethernet, HDMI
    • Aspect Ratio: 16:9
    • Product Dimensions: 20D x 52W x 88H Centimeters

    Pros

    • 178-degree viewing angle for a better watching experience
    • 5 sound modes are available for a tailor-made audio quality
    • Supports 16.7 million colours for utmost vibrancy

    Cons

    • A few users showed concerns about the functionality issues
    05

40-inch TV Reviews: What Real People Are Saying?

If you are wondering about pros and cons of 40 inch TV, check out the user testimonials about the branded 40-inch smart TVs from Toshiba, TCL, Kodak, Blaupunkt, and VW.

TOSHIBA 100 cm (40 inches) V Series HD Ready Smart LED TV 40V35RP (Black)

“...This Toshiba TV exceeded my expectations! The display is crisp, and the colors are rich and well-balanced. Whether watching movies or playing games, the visuals are top-notch. The sound quality is clear and well-defined, enhancing the experience. Setup took just a few minutes, and the interface is intuitive. For this price, you won’t find a better deal. Highly recommended!...”- said a user

TCL 101 cms (40 inches) V5C Series Full HD Smart QLED TV Google TV 40V5C

“Display quality and sound quality is excellent over all is good product.”- testified a customer

Kodak 100 cm (40 inches) Special Edition Series Full HD Smart LED TV 40SE5003BL (Black)

“It's nice product and best smart TV i had ever seen in this price .. quality also very and customer service is superb.” - as told by a user

Blaupunkt 100 cm (40 inches) Quantum Dot Series QLED Google Android TV 40QD7070

“It has wonderful video clarity. Great product and as expected good performance. It comes with good quality remote control. The audio is superb. No need for extra speakers. Easy to navigate apps and settings. Birghtness is little low for my comfort but overall it's a nice big screen for 100 cm.”- as reported by a customer

VW 101 cm (40 inches) OptimaX Series Full HD Smart QLED Android TV VW40AQ1 (Black)

“best TV in this segment , powerpack speakers , crystal clear image , with perfect brightness and nitts required , they should also required to manufature. large screen size tv also.” - said a user

Read More: Newly-launched TVs Of 2025

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Faq's

  • What should be the ideal distance for a 40-inch TV for the best viewing experience?
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    The optimal viewing distance for 40 inch TV is to sit about 5 to 8 feet away. Notably, if you sit too close, the screen would look pixelated whereas, the detailing might get reduced if you sit too far from the screen.
  • How to choose the right TV size?
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    One should consider the viewing distance and room’s size, when selecting the TV size. Notably, the best TV size for small living room could be 32-inch, 40-inch, 43-inch, and 50-inch.
  • Is a 40-inch TV suitable for watching movies and sports?
    +
    A 40-inch TV can be well-suited for watch movies and sports in smaller rooms. For a bigger rooms, one should go with larger screen TVs.