Which Company Is No. 1 In TV In India? Unpacking the Market Leader & Top 10 Smart TV Picks

Discover which Smart TV brand holds the No. 1 spot in the Indian TV market, especially in the premium Smart TV segment. We analyze the latest reports and review the top 10 Smart TV models for 2025 to help you choose the best screen for your home.
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The Indian television market is a highly competitive arena, featuring global giants like LG, Xiaomi, Sony, and TCL all vying for the top spot. However, an analysis report by The Gadgets Now confirms a clear and consistent leader: Samsung.

The South Korean conglomerate has successfully maintained its unparalleled position through a combination of cutting-edge technology and a wide-ranging product portfolio. According to a Counterpoint report released in June 2024, Samsung surpassed competition to secure the top spot, capturing 16% of the smart TV market. This leadership position is further cemented by an Omdia report, which confirms that Samsung retained its market dominance into the first half of 2025, commanding a significant 23.8% market share.

Samsung’s enduring success, a position it has held since 2017, is largely attributed to the strong demand for its premium segment, especially the large-screen Neo QLED and OLED TVs, showcasing its commitment to technological leadership and catering to the evolving preferences of Indian consumers. While major competitors like LG and Xiaomi follow closely, Samsung remains the undisputed No. 1 TV company in India by market share and value.

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Top Samsung TV Models: Detailed Product Descriptions & Analysis

We analyze some of Samsung's best-selling and most innovative Smart TV models, ranging from budget-friendly options to high-end 8K masterpieces.

  • Samsung 189 cm (75 inches) Crystal 4K Ultra HD Smart LED TV UA75UE85AFULXL (Black)

    This massive 75-inch TV brings a cinematic experience to your living room. It is powered by the Crystal Processor 4K and Pur Color technology, which work together to deliver sharp, vibrant 4K resolution visuals enhanced by HDR 4K with Dolby Vision support. Its core functionalities revolve around its Smart TV features, including built-in voice assistance and Samsung Knox Security for a safe and seamless connected home hub experience. The sheer size and picture enhancements, combined with a sleek design, create an immersive viewing atmosphere suitable for large gathering spaces.

    Who Is It Suitable For: Home theater enthusiasts and individuals with large living rooms looking for a big-screen 4K experience without the Neo QLED price tag.

    User Review: Users consistently praise the huge screen size and excellent 4K picture clarity for the price point, noting it’s a "great value big-screen upgrade."

    Specifications:

    • Screen Size & Type:75-inch, Crystal 4K LED
    • Resolution:4K UHD (3840 x 2160 Pixels)
    • Processor:Crystal Processor 4K
    • Refresh Rate:50/60 Hz
    • Sound Output (RMS):20W (2 Channel)

    Reasons to buy:

    Impressive 75-inch size for an immersive cinematic feel.

    Crystal Processor 4K ensures good content upscaling.

    Reason to avoid:

    Standard 50/60 Hz refresh rate for motion.

    01
  • Samsung 138 cm (55 inches) Vision AI 4K Ultra HD Smart QLED TV QA55QEF1AULXL

    The 55-inch QEF1 Vision AI TV introduces the future of viewing with the intelligent Q4 AI Processor. This QLED model boasts 100% Color Volume with Quantum Dot technology, delivering over a billion shades of accurate color, regardless of brightness level. Its gaming-centric features like Auto Game Mode (ALLM) and HGiG make it a formidable companion for consoles, while the built-in SmartThings Hub acts as a central control for your Matter/HCA smart home devices, elevating it beyond a simple entertainment unit.

    Who Is It Suitable For: Mid-to-high-end users who prioritize color accuracy, seamless smart home integration, and casual to serious gaming performance in a medium-sized viewing area.

    User Review: Reviewers consistently highlight the TV's vibrant, true-to-life colors thanks to Quantum Dot technology, and appreciate the seamless integration with voice assistants for effortless control.

    Specifications:

    • Screen Size & Type:55-inch, QLED (Quantum Dot)
    • Resolution:4K UHD (3840 x 2160 Pixels)
    • Processor:Q4 AI Processor
    • Refresh Rate:60 Hz
    • Sound Output (RMS):20W (2 Channel) with OTS Lite

    Reasons to buy:

    Superior color accuracy due to Quantum Dot technology.

    Dedicated gaming features (ALLM, HGiG).

    Reason to avoid:

    60 Hz refresh rate limits peak gaming framerates.

    02
  • Samsung 163 cm (65 inches) Vision AI 4K Ultra HD Smart QLED TV QA65QEF1AULXL

    Identical in core technology to its 55-inch counterpart, the 65-inch QEF1 delivers the same stunning Quantum HDR visuals and powerful Q4 AI Processor performance on a larger canvas. The enhanced screen size is perfect for larger living rooms, ensuring an immersive experience aided by features like Motion Xcelerator for smooth action sequences and Q-Symphony for synchronized audio with compatible Samsung soundbars, which enhances the overall soundstage.

    Who Is It Suitable For: Consumers needing a premium 65-inch TV for a medium-to-large room, seeking exceptional color fidelity (QLED) and advanced smart features for a truly integrated home entertainment system.

    User Review: Applauded for its sophisticated design and vibrant QLED display, customers often mention the noticeable improvement in picture depth and color saturation compared to standard LED TVs.

    Specifications:

    • Screen Size & Type:65-inch, QLED (Quantum Dot)
    • Resolution:4K UHD (3840 x 2160 Pixels)
    • Processor:Q4 AI Processor
    • Refresh Rate:60 Hz
    • Sound Output (RMS):20W (2 Channel) with OTS Lite

    Reasons to buy:

    Large 65-inch QLED panel for mid-to-large rooms.

    Excellent picture processing via Q4 AI chip.

    Reason to avoid:

    Premium price compared to standard 4K LED.

    03
  • Samsung 138 cm (55 inches) 4K Ultra HD Smart NEO QLED TV QA55QN95BAKLXL (Bright Silver)

    A true flagship of the 4K lineup, the Neo QLED QN95B series uses Quantum Matrix Technology Pro with revolutionary Quantum Mini LEDs to offer ultra-precise light control. This results in incredibly deep blacks and peak brightness, rivaling OLED. This TV is a powerhouse for serious gamers and cinephiles, featuring a 100/120 Hz refresh rate and a dedicated Neural Quantum Processor 4K. The immersive audio is delivered through a powerful 70W 4.2.2CH speaker system with Object Tracking Sound (OTS) that moves with the on-screen action.

    Who Is It Suitable For: High-end users, hardcore gamers (who require 120Hz support for next-gen consoles), and movie lovers seeking the deepest blacks and brightest highlights without opting for an OLED.

    User Review: Customers highly rate the extraordinary brightness and contrast, often calling it the "best non-OLED display." The powerful 70W built-in sound system is also frequently singled out as being superb.

    Specifications:

    • Screen Size & Type:55-inch, Neo QLED (Mini LED)
    • Resolution:4K UHD (3840 x 2160 Pixels)
    • Processor:Neural Quantum Processor 4K
    • Refresh Rate:100/120 Hz (Native)
    • Sound Output (RMS):70W (4.2.2 Channel) with OTS

    Reasons to buy:

    Exceptional brightness and contrast (Mini LED backlighting).

    True 120Hz gaming support (ideal for new-gen consoles).

    Reason to avoid:

    Significantly higher price point.

    04
  • Samsung 163 cm (65 inches) Crystal 4K Vista Pro Ultra HD Smart LED TV UA65UE86AFULXL

    As part of the successful Crystal 4K series, this 65-inch model is designed to provide excellent 4K clarity and robust smart features at a competitive price. Key visual features include the Crystal Processor 4K, Pur Color, and HDR10+ support for better picture depth. The inclusion of an Object Tracking Sound Lite feature provides enhanced audio immersion, and the convenience of a Solarcell-powered Remote Control adds a modern, eco-friendly touch to this mass-market favorite.

    Who Is It Suitable For: Families and mainstream consumers who need a large, reliable 65-inch 4K Smart TV with essential smart features on a reasonable budget.

    User Review: The TV is praised for being a great value-for-money large-screen option, with users appreciating the c

    Specifications:

    • Screen Size & Type:65-inch, Crystal 4K LED Vista Pro
    • Resolution:4K UHD (3840 x 2160 Pixels)
    • Processor:Crystal Processor 4K
    • Refresh Rate:60 Hz
    • Sound Output (RMS):20W (2 Channel) with OTS Lite

    Reasons to buy:

    Large screen size at an accessible price point.

    Crystal Processor 4K provides enhanced visuals.

    Reason to avoid:

    Standard LED panel lacks the contrast of QLED/Neo QLED.

    05
  • Samsung 108 cm (43 inches) Crystal 4K Vista Ultra HD Smart LED TV UA43UE81AFULXL

    This 43-inch UA81A model is strategically sized for smaller viewing environments. It features full 4K resolution, powered by the Crystal Processor 4K with features like PurColor for vivid hues and Motion Xcelerator for smoothing out action. Its AirSlim Design ensures it takes up minimal space and is aesthetically pleasing. With a solid port selection and multi-voice assistant support, it's a versatile and powerful compact smart hub.

    Who Is It Suitable For: Users looking for a 4K upgrade for a bedroom, office, or small living room where space is limited but high resolution is desired for close-up viewing.

    User Review: Reviewers commend the TV's performance as a secondary 4K display or for gaming in smaller rooms, often noting its crisp picture quality and responsive Tizen operating system.

    Specifications:

    • Screen Size & Type:43-inch, Crystal 4K LED Vista
    • Resolution:4K UHD (3840 x 2160 Pixels)
    • Processor:Crystal Processor 4K
    • Refresh Rate:60 Hz
    • Sound Output (RMS):20W (2 Channel)

    Reasons to buy:

    Compact 4K resolution for smaller spaces.

    AirSlim design is modern and space-saving.

    Reason to avoid:

    4K benefits are less pronounced on a 43-inch screen.

    06
  • Samsung 80 cm (32 inches) HD Smart LED TV UA32H4550FUXXL

    This is Samsung's offering for the essential, entry-level smart TV market. While it provides a basic HD resolution (1366x768), it is loaded with signature smart features like the Hyper Real Picture Engine, PurColor, OTS Lite, and Q-Symphony—advanced audio features designed to enhance sound quality even on a budget. Its small footprint and complete smart capabilities make it an excellent choice for minimal spaces.

    Who Is It Suitable For: Students, those looking for a secondary TV (kitchen, guest room), or budget-conscious buyers who need a reliable brand smart TV for basic streaming and connectivity.

    User Review: Praised as a reliable and feature-rich small smart TV. Customers often appreciate the modern Tizen OS and the inclusion of voice control capabilities at this compact screen size.

    Specifications:

    • Screen Size & Type:32-inch, Smart LED
    • Resolution:HD (1366 x 768 Pixels)
    • Processor:Hyper Real Picture Engine
    • Refresh Rate:50/60 Hz
    • Sound Output (RMS):20W (2 Channel) with OTS Lite

    Reasons to buy:

    Highly affordable and space-saving size.

    Includes modern Tizen OS and voice control.

    Reason to avoid:

    HD resolution only (not 4K or Full HD).

    07
  • Samsung 138 cm (55 inches) Crystal 4K Vista Ultra HD Smart LED TV UA55UE81AFULXL

    This high-volume model is often cited as the perfect balance of size and features. The 55-inch UE81A leverages the Crystal Processor 4K for excellent upscaling and picture clarity, along with HDR10+ for improved contrast. It is a feature-rich smart TV that is also an energy-efficient choice with a 4-star rating. Notably, it offers gaming optimization like ALLM (Auto Low Latency Mode) and VRR (Variable Refresh Rate) support, adding value for console gamers.

    Who Is It Suitable For: Mainstream consumers are looking for the perfect blend of 55-inch size, 4K resolution, and smart features without the high cost of a QLED panel.

    User Review: Many users find this model to be the sweet spot in Samsung's lineup, praising its bright screen, responsive smart interface, and excellent value for money.

    Specifications:

    • Screen Size & Type:55-inch, Crystal 4K LED Vista
    • Resolution:4K UHD (3840 x 2160 Pixels)
    • Processor:Crystal Processor 4K
    • Refresh Rate:60 Hz
    • Sound Output (RMS):20W (2 Channel) with OTS Lite

    Reasons to buy:

    Excellent size-to-price ratio for a main living room TV.

    Supports VRR and ALLM for better gaming performance.

    Reason to avoid:

    Picture quality is solid but not as vibrant as QLED models.

    08
  • Samsung 214 cm (85 inches) 8K Ultra HD Smart Neo QLED TV QA85QN900AKXXL (Steel)

    The ultimate powerhouse and technological marvel, this colossal 85-inch QN800A is a true 8K television. Featuring the Neo Quantum Processor 8K and 8K AI Upscaling, it processes content using 16 neural networks to render stunning detail from any source. The Quantum Matrix Technology Pro provides industry-leading contrast and immense brightness. The Infinity One Design is impossibly slim, complemented by an enormous 80W 6.2.2CH Object Tracking Sound+ (OTS+) system.

    Who Is It Suitable For: Affluent cinephiles, technology enthusiasts, and those building a high-end, dedicated home cinema room where scale and cutting-edge performance are paramount.

    User Review: Reviewers are astonished by the scale and clarity of the 8K display, especially the upscaling quality, and the truly immersive, room-filling sound quality from the built-in speakers.

    Specifications:

    • Screen Size & Type:85-inch, Neo QLED (Mini LED)
    • Resolution:8K UHD (7680 x 4320 Pixels)
    • Processor:Neo Quantum Processor 8K
    • Refresh Rate:120 Hz (Native)
    • Sound Output (RMS):80W (6.2.2 Channel) with OTS+

    Reasons to buy:

    True 8K resolution with advanced AI upscaling.

    Extremely high cost, targeting the luxury market.

    Reason to avoid:

    Extremely high cost, targeting the luxury market.

    09
  • Samsung 108 cm (43 inches) FHD Smart LED TV UA43F5550FUXXL

    Targeting the highly competitive budget segment, this 43-inch model offers Full HD (1920x1080) resolution. While it forgoes 4K, it still provides a compelling picture quality thanks to the Hyper Real Picture Engine and PurColor technology. It functions as a complete smart TV with the full suite of Tizen OS, OTS Lite, and Q-Symphony support, offering a reliable brand experience at an entry-level price point for its size category.

    Who Is It Suitable For: Budget buyers, customers replacing old non-smart TVs, or those needing a functional, reliable smart TV for smaller rooms where 4K isn't a critical requirement.

    User Review: Customers rate it highly for its great performance as a smart TV in the FHD category, appreciating the responsiveness of the Tizen interface and robust build quality for the price.

    Specifications:

    • 43-inch, Smart LED:43-inch, Smart LED
    • Resolution:Full HD (1920 x 1080 Pixels)
    • Processor:Hyper Real Picture Engine
    • Refresh Rate:50/60 Hz
    • Sound Output (RMS):20W (2 Channel) with OTS Lite

    Reasons to buy:

    Very affordable for a 43-inch Smart TV from a premium brand.

    Includes modern smart features (Tizen, OTS Lite).

    Reason to avoid:

    Resolution is limited to Full HD (not 4K).

    10

Read More: What Are The Latest 55 Inch 4k Smart TV Price In India?

Comparison Table For Top Samsung Smart TV Models

To help you select the best Samsung TV for your needs, the table below provides a side-by-side comparison of the key specifications for a representative selection of models, spanning the Crystal, QLED, Neo QLED, and 8K categories. Compare display technology, processing power, refresh rates, and audio features across the range.

Feature

P1: 75" Crystal 4K

P2: 55" QLED AI

P4: 55" Neo QLED

P9: 85" 8K Neo QLED

P8: 55" Crystal Vista

P7: 32" HD Smart

Display Technology

Crystal 4K LED

QLED (Quantum Dot)

Neo QLED (Mini LED)

Neo QLED 8K (Mini LED)

Crystal 4K LED

HD LED

Maximum Resolution

4K UHD

4K UHD

4K UHD

8K UHD

4K UHD

HD

Picture Processor

Crystal Processor 4K

Q4 AI Processor

Neural Quantum Processor 4K

Neo Quantum Processor 8K

Crystal Processor 4K

Hyper Real Engine

Native Refresh Rate

60 Hz

60 Hz

120 Hz

120 Hz

60 Hz

60 Hz

Sound Output (RMS)

20W (2CH)

20W (2CH) + OTS Lite

70W (4.2.2CH) + OTS

80W (6.2.2CH) + OTS+

20W (2CH) + OTS Lite

20W (2CH) + OTS Lite

Premium Gaming

Motion Xcelerator

ALLM, HGiG

120Hz, ALLM

120Hz, ALLM, VRR

ALLM, VRR

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Samsung Vs Other Leading Brands: Indian TV Market Comparison

Samsung’s competitive edge often lies in its advanced display technology and comprehensive Tizen smart ecosystem. Below is a comparison against its key competitors in India:

Comparison

Samsung's Edge

Leading Competitor 1: Samsung Vs LG

Leading Competitor 2: Samsung Vs Sony

Leading Competitor 3: Samsung Vs Xiaomi/TCL

Primary Premium Tech

QLED/Neo QLED (Superior brightness & color volume).

LG leads with OLED (Perfect blacks & infinite contrast).

Sony leverages BRAVIA XR Processor for best-in-class motion.

Xiaomi/TCL offer QLED at aggressive, disruptive prices.

Operating System

Tizen OS (Fast, Secure, Integrated with SmartThings).

LG uses webOS (Known for the Magic Remote and intuitive GUI).

Sony utilizes Google TV (Maximum content aggregation and app support).

Xiaomi/TCL primarily use Google/Android TV (Open source app access).

Audio Ecosystem

Object Tracking Sound (OTS) and Q-Symphony synergy.

Focus on Dolby Atmos and premium external sound bar solutions.

Acoustic Multi-Audio (Sound emitted directly from the screen surface).

Competitive pricing on smart features, but standard built-in audio.

Market Positioning

No. 1 in Shipments across all segments (Budget to 8K Luxury).

Strong in the premium (OLED) and upper-mid range.

Known for reliability and superior image processing; positioned at a high premium.

Market leaders in the entry-level and budget smart TV segment.

Disclaimer: At Jagran, we prioritize providing the up-to-date information on the latest trending commodities and goods. This Article is written and vetted by our in-house category authors in sync with the Google guidelines on product reviews and shoppable content. Jagran is in an associate partnership, so we may earn a part of the revenue when you make a purchase. We shall not be liable for any claim under applicable laws, including but not limited to the Consumer Protection Act, 2019, concerning the products. The products listed in this article are in no particular order of priority.

Faq's

  • Why is Samsung considered the No. 1 TV company in India?
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    Samsung is consistently ranked No. 1 due to its dominant market share in terms of volume and value, especially in the growing Smart TV and premium segments (QLED). Its expansive portfolio—ranging from affordable HD TVs to high-end 8K Neo QLEDs—coupled with a wide distribution network and locally adapted Tizen OS features, drives its sustained leadership.
  • Is QLED technology better than OLED technology?
    +
    QLED and OLED are distinct technologies. OLED (LG, Sony) uses self-lighting pixels to achieve perfect blacks and infinite contrast. QLED (Samsung), particularly Neo QLED with Mini LED, uses Quantum Dots and advanced backlighting to achieve superior brightness and 100% Color Volume. Neither is strictly "better"—QLED is ideal for brightly lit rooms, while OLED excels in dark viewing environments.
  • Which operating system is used in Samsung Smart TVs in India?
    +
    Samsung Smart TVs primarily use their proprietary Tizen OS. Tizen is known for its fast performance, user-friendly interface (One UI), strong security features (Samsung Knox), and deep integration with the Samsung ecosystem, including the SmartThings Hub for controlling IoT devices.