The Indian television market is a highly competitive arena, featuring global giants like LG, Xiaomi, Sony, and TCL all vying for the top spot. However, an analysis report by The Gadgets Now confirms a clear and consistent leader: Samsung.
The South Korean conglomerate has successfully maintained its unparalleled position through a combination of cutting-edge technology and a wide-ranging product portfolio. According to a Counterpoint report released in June 2024, Samsung surpassed competition to secure the top spot, capturing 16% of the smart TV market. This leadership position is further cemented by an Omdia report, which confirms that Samsung retained its market dominance into the first half of 2025, commanding a significant 23.8% market share.
Samsung’s enduring success, a position it has held since 2017, is largely attributed to the strong demand for its premium segment, especially the large-screen Neo QLED and OLED TVs, showcasing its commitment to technological leadership and catering to the evolving preferences of Indian consumers. While major competitors like LG and Xiaomi follow closely, Samsung remains the undisputed No. 1 TV company in India by market share and value.
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