Let's be real, the Amazon Great Indian Festival is a yearly adrenaline rush. Diwali and shopping - it’s exciting, with deals dropping out like a heavy rain, but which offer to catch still can become overwhelming. Some deals might be there but you couldn’t find it because there was too much clutter. On the other hand, there will be deals that vanish in minutes. Understanding this, Amazon has introduced Rufus, an AI shopping assistant for users.
Assume Rufus as your shopping guide, which is there to help you conquer the Great Indian Festival 2025, starting September 23.
Beyond the Hype: What the Great Indian Festival Really Means
This is a big sale, which is supposed to run for 30 days and is not just discounts. Amazon’s Great Indian Festival is an excellent chance to upgrade your older laptop, TV, washing machine, refrigerator, and other appliances you have been eyeing for a longer time.
Not just high price items, but also if you are stocking up everyday essentials that you might have forgotten to buy, hop on to the biggest shopping event of the year introduced by Amazon.
In short, this is your chance to make yourself and your loved ones happy without putting a load on your wallet.
What’s better is that Rufus is here, which will help you to pick the most golden deals amongst the big lot of offers that will be floating since September 23.
When Does the Fun Begin? (Mark Your Calendars!)
Get Ready for the Amazon Great Indian Festival 2025 as it kicks off on September 23rd.
Want a pro tip? For Prime Members, Amazon is offering 24-hour early access deals. This means as a prime member, you can be sure of getting the best deals before it stocks out or blocking that particular newly launched gadget before everyone else.
Specifically getting early access deals can make a big difference especially when looking to add products that are in limited stock.
So, What Is Amazon Rufus?
Imagine Amazon Rufus as a personal shopping assistant, which ensures to highlight the best deals (as per your preference) from a big clutter of offers floating during the Great Indian Festival event.
- Don’t get it wrong, but Rufus is not like a magic wand as you have to direct it yourself but yes it is nothing less than that too.
- Users often refresh Amazon multiple times in the hope to get a price drop often when a sale event is live. With Rufus, you can set alerts for the stuff you actually need.
- It is not an extension but an AI-assistant cum chatbot, that opens up when you land up on Amazon.
- To test it, I wrote “best deals on laptops” and the results were stunningly precise. Even though Amazon Great Indian sale has still two weeks (almost) before to begin, Rufus offers me a range of laptops on sale right now with consideration of making most savings in transaction.
- You can also customize your search and make it more specific on Rufus as per your requirement.
- Extending the case of laptops above, if you want to seek best deals on 16GB RAM laptops or deals on best 15 inch laptops or best deals on AMD Ryzen 7 laptops, Rufus saves your time and gets you a precise list, which you will be otherwise seeking through a long scroll and navigation.
- From setting alerts to comparing models and deals, Rufus acts as your shopping assistant whose main objective is to get you closer to your requirements in less time.
- Less time becomes a major winning factor especially for big sale events like the Great Indian Festival, which is going to begin from September 23.
How To Use Rufus For Amazon’s Upcoming Sale?
You get an assistant aimed to elevate your shopping experience but you don’t know how to use it precisely? Let us try:
- Hack 1: Use Rufus to create a wishlist. How? Suppose you want to get a smart tv of 55 inch at discounted price during the Amazon Great Indian Festival, what would you do? You ask Rufus to get you a list of the best 55 inch TVs under your budget. Suppose if you are ready to pay up to Rs 50,000, go to Rufus chatbot and type “best 55 inch smart TVs under 50000”. You will get the finest options available on Amazon, choose from the top 10 or top 5 list shown and add the most perfectly suitable ones to your wishlist now so as to compare price drop at a later stage when the sale event goes live. This way you can use rufus to add your favorite products in your wishlist by trimming time taken and making your shopping experience more fruitful.
- Hack 2: This one is quite sweet. Rufus offers you a comparison feature. Meaning you can actually compare two different products. This helps you to increase your accuracy in matching your requirements with the product. In short, you can make a much more informed decision. For instance, if I am interested in getting a top-notch headphone with noise cancellation feature. I would ask Rufus to provide me with the top 2 noise canceling headphones on Amazon and compare them. Also, if you open Rufus, it asks you with multiple automated options, one of which is “compare options”. Use it wisely during the Amazon Great Indian Sale. Clubbing informed decisions along with deals will surely land you up with the most viable choice.
- Hack 3: Amazon Rufus is also offering a “Try something new” feature, where a list of 3 products are offered. These are basically different for different users. Suppose I am more interested in laptops, gadgets, and all, it will offer me category products I have never or very less opened in the last few days. This is helpful because there might be products that I have in mind before the sale event begins but can probably forget when the shopping festival goes live. When the GIF goes live, using this feat will offer you another side of the coin (in terms of product categories), ensuring you are exposed to something you might have not considered otherwise. This feat is also good if you are not sure what to get during any sale event. For navigation purposes, for new product discovery, and during sale events - for deals discovery, Rufus is offering you a spectacular feature.
- Hack 4: The best part of the sale is getting discounted prices, right? What’s more sweeter is that you can further enhance your experience by using the right bank offers and other monetary benefits available on Amazon right? And since we do not know much about it, use Rufus as your shopping + savings assistant. Use Rufus and quickly find out which product is available with discount and exchange offer/EMI options or which product has the discount on transactions made using a particular bank credit/debit card. So, not just the product selection but post-selection of a product, what other factors can help you save more can also be assisted with the help of Rufus.
- Hack 5: Last but not the least, you can use Rufus to find out any information you need on a desired product. The feature “Learn Before You Buy” provides you with valuable information on products you often need. From getting basic information like ‘what are different types of yoga mats’ to comprehending advanced info like “what type of smart tvs are available with Dolby Atmos”, Rufus gets you closer to the information that will ultimately aid you in landing up to the right product in no time. Once landed on the product, you can again use Rufus to find what deals are live for such a product.
What's Hot This Year? (Categories to Watch): Clubbing Rufus
Before you move further in understanding how to smoothen your shopping experience during the Amazon Great Indian Festival, let’s first explore which categories are going to be superhot during the biggest sale event of the year:
- Electronics: This is the big one. Whether you're after the latest smartphone (maybe a Xiaomi with that crazy-good camera?), a gaming laptop (models with RTX 40-series GPUs are the sweet spot right now, delivering smooth 1080p gaming), or a new smart TV for the cricket season, expect some serious price drops.
- Fashion: Time to ditch those worn-out jeans! Look out for deals on brands like Puma, Adidas, and Levi's. Honestly, people usually wait for the GIF to replenish their wardrobe. You can often find quality basics for under ₹1000. Adding Rufus to your journey can even make your wardrobe look more stunning and less expensive.
- Home & Kitchen: Since Diwali's just around the corner, the Amazon Great Indian Sale is the perfect time to upgrade your kitchen appliances. Think mixers, grinders, and maybe even that fancy air fryer you've been drooling over. Brands like Philips and Prestige usually have great offers. Ask Rufus, what’s hot in the home & kitchen category to start compiling your wishlist the way you like.
- Books & Entertainment: Stock up on your reading list! I'm planning to finally get around to reading that new thriller everyone's talking about. Plus, gaming accessories always see a price cut, so keep an eye out for controllers and headsets. Ask Rufus to sort out the best products in these categories (be it books or gadgets) and be prepared like a pro before the Great Indian Festival begins.
Top Shopping Tips For Amazon Great Indian Festival
- Wishlist is Your Best Friend: Create a wishlist before the sale starts. This helps you stay focused and avoid impulse buys amongst all those shiny deals.
- Budget, Budget, Budget: Decide how much you're willing to spend and stick to it. Write it down! Set a reminder on your phone! Do whatever it takes to land up with the most precise deals available during the sale event
- Don't Trust Every Discount: Compare prices across different websites. Sometimes, the 'discounted' price is actually higher than the regular price elsewhere.
- Read the Fine Print (Reviews!): Before you click 'buy,' read reviews from other customers. Pay attention to both the positive and negative reviews.
- Know Your Exit Strategy (Return Policies): Make sure you understand the return policies. Especially for electronics and appliances, you want to know you can send it back if it's faulty.
- Payment Perks: Amazon often partners with banks to offer extra discounts or cashback. Check if your credit or debit card is eligible.
- Lightning Strikes (Be Ready!): Lightning deals are flash sales that last for a very short time. Be prepared to act fast if you see something you want.
