For people who are excited for the Diwali sale, Amazon is going to bring more happiness with some new additions for this year’s sale. The Amazon Great Indian Festival sale, running from September 23, 2025, is going to be more innovative and convenient than ever before. This e-commerce website is all set to introduce advanced features and AI-powered tools to enhance the shopping experience of everyone, complemented by a wider selection of products and an expanded logistics network with SBI & other cards and no-cost EMI options.
AI-Powered Shopping and Enhanced Features:
This time, Amazon is using AI to create a more personalised and seamless shopping experience for all its customers. The new features include:
- Rufus AI: A generative AI-powered conversational shopping assistant that helps buyers compare products, check price histories, and receive more personalised recommendations than ever.
- Lens AI: This AI tool allows customers to search for products using photos, making it easier to find and purchase items they see in the real world. Even this is going to be beneficial for those who don’t know the product’s name and its pronunciation.
- AI Review Highlights: This feature summarises customer feedback/review, allowing buyers to quickly grasp the key pros and cons of each product without reading through countless individual reviews.
- Quick Learn and Buying Guides: Amazon’s new feature simplifies complex specifications for products like laptops and appliances, helping customers make more informed buying decisions that will value their every spent penny.
Wider Product Selection and Fast Delivery
Amazon's Great Indian Festival Sale will feature a vast array of products from an expanded network of sellers and fast & reliable deliveries, especially in Tier II and III cities. Let’s see in detail:
- Expanded Delivery Network: Amazon has opened 45 new delivery stations across tier 2 and tier 3 cities, leading to faster and more reliable deliveries for customers nationwide.
- Increased Storage Capacity: A major expansion of Amazon's operations network includes 12 new fulfilment centres and 6 new sort centres, adding significant storage capacity to support the holiday shopping rush.
- More Sellers and Brands: With over 17 lakh sellers participating, the festival offers an even wider selection, including products from specialised seller programs like Launchpad, Karigar, and Saheli.
- 150,000 Seasonal Jobs: An expanded workforce, including thousands of women and people with disabilities, has been hired to support the festive season.
Enhanced Payment and Financial Options
To make your pricey purchases more accessible, Amazon is going to introduce a variety of payment and financial benefits:
Also Read: How to Make Your Wishlist for the Amazon Great Indian Sale 2025? Step-by-Step Guide
- Instant 10% discount on purchases made with SBI credit and debit cards
- No-cost EMI options for up to 24 months
- Amazon Pay Later for instant credit up to Rs 60,000 on eligible purchases
- Unlimited 3% cashback on certain categories (5% for Prime Membership holders)
- Save up to 15% off flights and buses, and up to 40% off hotel stays
New Launches and Huge Discounts on Categories
- Exclusive Product Launches: Amazon will launch new products across various categories, allowing businesses and individual buyers to be among the first to get the latest models.
- Major Category Discounts: Buyers can expect significant savings across popular categories:
- Fashion & Beauty: 50-80% off
- Home & Kitsch Appliances: Up to 40% lower
- Electronics & Accessories: Up to 80% discount
- Sports, Fitness, & Outdoor: Up to 70% price cut
- Pet Products: Up to 70% markdown
- Office Items: Up to 80% discount
- Books: Up to 70% price drop
- Furniture & Mattress: Min. 40% off
Well! These are just a few categories with exciting discounts; you will get much more, directly on the Amazon sale page and get the product that you need or want to buy. Here we are going to mention the top 5 choices from different categories that you can look at to make your shopping experience the best.
