• Source:JND
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Adobe Inc, one of the most prominent technology companies, which is known for its variety of creative tools, has now announced its Firefly generative image generator for enterprise customers all over the world. The platform comes with the ability to customise the models with their own branded assets.

Additionally, the business is enabling enterprise users to use Firefly from within its Adobe Express design app. According to David Wadhwani, President, Digital Media Business at Adobe, this new enterprise enables users of any skill level to instantly transform ideas into content with Firefly while leveraging the power of Express and Creative Cloud to quickly modify assets and deliver standout designs.

The business claimed that this new product, which was created to be safe for commercial use, will give millions of enterprise users access to generative AI picture creation and editing tools. Users will be able to change images in Creative Cloud, Express, and Experience Manager.

Users can also produce unique content by drawing ideas from Express' lovely, top-notch library of templates, typefaces, stock photos, videos, and music. Designing and sharing eye-catching social media posts, videos, pictures, PDFs, flyers, logos, presentations, and other material is quick, simple, and enjoyable with Express, an all-in-one content creation software.

The business added that since its March launch, Firefly beta users have produced more than 200 million images. More than 150 million photos have been created by Photoshop users in just two weeks thanks to the new Generative Fill function powered by Firefly. The new Adobe Firefly for enterprise products will be made accessible in the second half of 2023, and Adobe Express for enterprise is already available.

On the other hand, Adobe has announced that it is already working with many brands including Mattel, IBM, and Dentsu.