- By Vikas Yadav
- Fri, 26 Jul 2024 06:19 PM (IST)
- Source:JND
iPhone New Prices: Apple, a Cupertino-based tech giant, has announced a price cut on a range of iPhones in India. The price cut varies from 3-4 per cent across iPhone models and series. The devices span from the older iPhone SE to the latest iPhone 15 series. As for the maximum price drops, the prices of the iPhone 15 Pro and iPhone 15 Pro Max dropped by Rs 5,100 and Rs 5,900, according to The Economic Times.
As for the iPhone 13, iPhone 14, and iPhone 15, the prices have fallen by Rs 300. In the case of the iPhone SE, the amount has slipped by Rs 2,300. The move comes after the announcement of Budget 2024 which reduced the basic customs duty on smartphones from 20 to 15 per cent. While the company halts sales of older Pro models via its official channels after the announcement of the latest series, reducing the prices has not been a trend in the past.
Apple iPhone Price Drop: First Time On 'Pro' Models
iPhones are sold by partner dealers and retailers at significant discounts to clear the remaining stock of older models, the report noted. The changes introduced by the latest Indian Budget seem to have affected the prices of Apple devices. This is reportedly the first time the Pro iPhones witnessed a price drop via official channels.
Apple iPhone Price In India: New Rates 2024
For context, the iPhone SE will now cost Rs 47,600 compared to its earlier price of 49,900. The iPhone 13 witnessed a Rs 300 price drop to slip to Rs 59,600 from Rs 59,900. As for the iPhone 14 and iPhone 14 Plus, the new pricing will be Rs 69,600 (earlier Rs 69,900) and Rs 79,600 (earlier Rs 79,900). Coming to the latest series, the iPhone 15 now costs Rs 79,600 compared to its launch price of Rs 79,900.
The latest Plus model will retail for Rs 89,600 on Apple's official site compared to the Rs 89,900 launch price. As for the iPhone 15 Pro, it will cost Rs 1,29,800 in comparison to its Rs 1,34,900 launch price. Lastly, the iPhone 15 Pro Max witnessed the maximum price drop (Rs 5,900) to reduce to Rs 1,54,000 compared to Rs 1,59,900.