• By JE Brand Desk
  • Fri, 07 Mar 2025 06:38 PM (IST)
  • Source:JND

Where comfort meets innovation, Cruise stands supreme. With a seamless blend of personal and commercial cooling solutions, Cruise has consistently captivated consumers with its cutting-edge technology designed for intuitive and efficient cooling. With over three decades of expertise, the brand has introduced an advanced lineup of premium cooling appliances that redefine comfort and performance.

Cruise's diverse portfolio includes high-performance Split Inverter Air Conditioners, Portable ACs for homes and outdoor spaces, as well as Tower and Cassette Air Conditioners for commercial environments. With a focus on innovation and energy efficiency, Cruise has been delivering superior climate control for over 30 years for every need.

Uninterrupted Cooling Performance Even in 55°C Extreme Temperatures

As one of India’s leading air-conditioning brands, Cruise has unveiled a value-premium Inverter AC designed to redefine cooling efficiency. Engineered for continual performance, this cutting-edge appliance ensures uninterrupted cooling, even when external temperatures rise to an intense 55°C. Unlike conventional air conditioners that struggle under extreme summer loads, Cruise’s heavy-duty series features 5th-generation VarioQool Inverter technology coupled with XL-sized split units. This synergy ensures superior thermal management, energy efficiency, and ultra-quiet operation.

Next-Gen VarioQool Ultra Technology

With the introduction of 15 new SKUs under its VarioQool Ultra and VarioQool Pro ranges, Cruise is set to revolutionise the cooling industry. The brand is also introducing an ultra-exclusive Limited Edition of air conditioners under the prestigious Black Label series, meticulously crafted specifically for luxury homes, high-end restaurants, and upscale banquet halls.

Considering the growing cost pressures in manufacturing, Cruise is offering a no-cost EMI scheme, empowering consumers to access world-class cooling technology without financial strain.

Advanced Air Purification for Clean Air, Healthier Air

Innovation remains at the heart of Cruise’s product philosophy. As urban pollution continues to grow, regulating indoor air quality has become paramount. Understanding this challenge, Cruise has infused advanced air purification technology into its latest AC models. These air conditioners go beyond just cooling. They actively filter and purify the air, executing the need for standalone air purifiers while ensuring a healthier indoor environment.

Cruise’s Expansion and Global Footprint

Cruise is rapidly expanding. After earning the trust of Indian consumers with its best-in-class products, the brand is now stepping into the global stage with strategic ambition. Cruise is supplying high-performance HVAC components to the Middle East through contract manufacturing, solidifying its presence in the international market.

With the evolution of e-commerce, Cruise is developing its foothold in the digital and quick-commerce sectors. To support this growth, the brand is notably scaling up its warehousing and logistics operations to ensure seamless and timely product availability for its channel partners and customers.

Future Roadmap and Sustainability Commitment

Cruise remains committed to innovation in cooling technology. Catering to business owners and modern professionals, the brand is actively working to enlarge its footprint in both the air conditioning and refrigeration segments.

At the core of Cruise’s vision this year is a steadfast commitment to sustainability. They are making strategic investments in core infrastructure to support the manufacturing, testing, and production of cutting-edge hydronic fan coil units in India. This initiative aligns with global green building norms and reinforces the brand's pledge toward environmental responsibility, ensuring energy-efficient and eco-friendly cooling solutions for the future.