• Source:JND

X, formerly called Twitter, is facing the heat after Elon Musk's reaction to an antisemitic post. Among the latest names who have reportedly pulled away ads from the platform include Apple and Disney. Plus, the White House has accused the Tesla CEO of reiterating a "hideous lie" about the Jewish community, BBC reported.

This comes days after the X owner engaged with a user who said that the Jewish community have a "dialectical hatred" for the whites and posted: "You have said the actual truth." As the controversy continues to heat up, top organisations have paused advertising on X, citing the presence of extremist media on the platform.

Also Read: 'Unacceptable To Repeat Hideous Lie': White House Condemns Elon Musk For Endorsing Antisemitic Post

IBM took the first step to do so once it was reported by Media Matters that their content appeared next to posts heaping praises of Nazism and Adolf Hitler. Plus, Axios reported that the Cupertino-based iPhone maker also paused the ad-buying process on X.

While Musk believes the post is not antisemitic, a spokesperson from the White House said the endorsement was "unacceptable". (Image:Reuters)

The microblogging site told the news outlet that these ads were not deliberately pasted next to each other. Plus, such accounts are not eligible for revenue sharing from ads and these posts are marked as "sensitive" content. The European Commission and Lionsgate have also paused advertising in a similar vein. Other companies on the list include Walt Disney, Paramount Global, and Warner Bros. Discovery, according to a Bloomberg report.

Also Read: Elon Musk's X To Sell Unused Handles For Up To Rs 41.5 Lakh, Suggests Report; What's Special About These Accounts?

White House Reacts To Musk's Comments

While Musk believes the post is not antisemitic, a spokesperson from the White House said the endorsement was "unacceptable". "We condemn this abhorrent promotion of antisemitic and racist hate in the strongest terms," spokesperson Andrew Bates said, according to BBC.

Meanwhile, Linda Yaccarino, CEO of X, posted earlier that the social media platform is "extremely clear about our efforts to combat antisemitism and discrimination. There's no place for it anywhere in the world - it's ugly and wrong".

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