• Source:IANS
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Meta News: Amid the rise of AI deepfake content across online platforms, Meta has announced a move to ease the identification of deepfake content across its platforms. The Facebook parent has said that it will label AI-generated images posted across its platforms (Instagram, Facebook and Threads) in the coming months. The update comes as India and the US are gearing up for elections.

According to IANS, the company will add a feature to let users disclose whether the video or audio they are sharing is generated using AI or not so that the company can add a label. If users fail to do so, the company may levy penalties, Nick Clegg, Meta's President of Global Affairs said.

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"We'll require people to use this disclosure and label tool when they post organic content with a photorealistic video or realistic-sounding audio that was digitally created or altered, and we may apply penalties if they fail to do so," Clegg said in a Newsroom post. It the company think the content poses a higher risk of deceiving people, it "may add a more prominent label if appropriate."

The company already labels images created using Meta AI since launch as "Imagined with AI", Clegg added. "We're taking this approach through the year, during which a number of important elections are taking place around the world," Meta said. Meta is also working with industry partners to identify AI content and build common standards for identifying AI content through forums such as Partnership on AI (PAI).

"The invisible markers we use for Meta AI images – IPTC metadata and invisible watermarks – are in line with PAI's best practices," Clegg noted. "We're building industry-leading tools that can identify invisible markers at scale so we can label images from Google, OpenAI, Microsoft, Adobe, Midjourney, and Shutterstock as they implement their plans for adding metadata to images created by their tools."

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"These are early days for the spread of AI-generated content. As it becomes more common in the years ahead, there will be debates across society about what should and shouldn't be done to identify both synthetic and non-synthetic content...Industry and regulators may move towards ways of authenticating content that hasn't been created using AI as well as content that has," Clegg said.

With inputs from IANS