• Source:JND
Add as a preferred

Google is treating its AI Mode in Search to a major boost with the addition of conversational visual search, helping users shop and discover more easily through natural language and reference images. The feature is launching this week in the US for English speakers, enabling searches that feel more conversational, like talking to a friend, instead of typing precise keywords.

Rather than browsing through infinite menus, consumers can now casually describe things such as "barrel jeans that aren't baggy" and then narrow down results with additional details such as "show me acid-washed denim" or "make it ankle length". This kind of conversational experience is meant to simplify shopping and avoid wasting time.

ALSO READ: Echo Dot Max, Studio, Show 8 And Show 11 Bring Alexa+ To Next-Gen Devices

The feature is driven by Google's "visual search fan-out" technology, which runs several queries in the background to detect small details and identify secondary objects in images. Powered by Gemini 2.5's multimodal AI and Google's enormous Shopping Graph of over 50 billion listings, the system can recognize subtle context and return extremely relevant matches.

Users can start a search by uploading a picture, taking a picture, or mixing text with images. Results have direct shop links, reviews, offers, and real-time availability. For accuracy, Google updates more than 2 billion product listings per hour.

While optimized for shopping, the feature also accommodates broader discovery, like browsing interior design concepts or viewing visual inspiration. On mobile, users can even search within an image and pose conversational follow-up queries.

ALSO READ: Apple Users Alert: CERT-In Flags Security Flaw, Do This In Your iPhones, iPads, And Macs Now

Google has conceded that previous AI Mode responses to visual searches were too heavy on text or even "silly." This revision prioritizes visuals, taking advantage of the firm's Lens and Image Search technology to provide a more natural and handy experience. The release may be slow to roll out over a few days before its full effect is seen.