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Twitter is bringing a significant change on April Fool's Day. By no means this is a prank. The microblogging platform, starting today, will begin 'winding down' the legacy verified program and snatch away the verified checkmarks from accounts that underwent verification under the old scheme.

Twitter Verified announced the change last month. If you are a legacy blue checkmark holder, you can consider buying Twitter Blue to continue displaying the coveted badge on your account and get access to other exclusive benefits.

"On April 1st, we will begin winding down our legacy verified program and removing legacy verified checkmarks," Twitter Verified shared last week. The update came on expected lines as the new CEO in 2022 hinted at the legacy mark removal. Elon Musk termed the verification process in practice before the leadership change as "corrupt and nonsensical."

If you are among the affected accounts, you sign up for Twitter Blue. Along with the verification checkmark, it has a diverse feature set available across the web, iOS and Android.

Edit tweet, bookmark folder for tweets, custom app icon, custom app themes and navigation, undo tweet, reader mode, top articles shortcut, spaces tab, longer tweet, and longer video uploads are among the features bundled with the subscription. Among the latest additions, Twitter added SMS-based two-factor authentication to Blue which was also available to free subscribers till March 19, 2023.

Pricing of Twitter Blue

The monthly pricing of Blue for individual accounts starts from Rs. 900 on iOS and Android devices and Rs. 650 for web subscribers. Speaking of annual rates, if you are on Android/iOS, the pricing is Rs. 9,400. On the web, it is Rs. 6,800 per year.

Meanwhile, the base subscription price for Verified Organisations in India is available for Rs. 82,300. On top of this, an extra affiliate seat subscription will cost Rs. 4,120.