Perplexity.in Redirects To Google Gemini: It All Comes Down To A Missed Domain

Users trying to reach Perplexity in India using the address Perplexity.in aren’t landing on Perplexity at all. They’re being pushed straight to Google Gemini — the very product Perplexity competes with globally. It’s caused confusion, but the explanation is much simpler than a secret takeover or a corporate feud. Perplexity simply never owned the domain.

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Why the redirect is happening

This is a textbook case of a company not buying a country-specific domain. When a brand secures only its main global domain — in this case, Perplexity.ai — it leaves every other extension (.in, .uk, .fr, .de, etc.) open for anyone else to purchase. Whoever currently owns Perplexity.in has chosen to redirect it to Google Gemini.

There’s no evidence that Google bought the domain. More likely, a private owner purchased it early and configured the redirect manually.

Perplexity’s domain strategy

Perplexity has always operated primarily under Perplexity.ai. Even Perplexity.com sends you straight to the .ai page. The company hasn’t claimed domains in other major markets either — not the UK, France, Germany, or Canada. So their absence in India isn’t an exception; it’s the rule.

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Whether that’s a deliberate strategy or a blind spot, this incident shows how a missing domain can shift user traffic — sometimes directly to a competitor.

Meanwhile, Perplexity is expanding in India

Ironically, this domain confusion arrives just as Perplexity is trying to grow its presence in India. It recently partnered with Airtel to bring Perplexity Pro to more users. Its AI browser, Comet, also rolled out to Indian Pro subscribers, offering tools for booking meetings, drafting emails, and even completing purchases.

In short, the company is scaling up — even if its Indian domain tells a very different story.