• Source:JND
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Google is gearing up to unveil its next-generation Pixel 10 smartphone series later this month, and it’s already stirring the pot with a cheeky new ad aimed squarely at Apple. The company confirmed that the Pixel 10 lineup will debut on August 20, featuring four models: Pixel 10, Pixel 10 Pro, Pixel 10 Pro XL, and Pixel 10 Pro Fold.

Ahead of the launch, Google released a teaser that not only showcases the upcoming Pixel 10 but also mocks Apple’s slow rollout of AI features. The ad closes with the tagline: “Ask more of your phone. Google Pixel 10.”

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The narrator takes an even sharper jab at Apple, saying, “If you buy a new phone because of a feature that’s coming soon. But it’s been coming soon for a full year. You could change your definition of 'soon'. Or you could just change your phone. Ask more of your phone. Google Pixel 10.”

Google vs Apple: The AI Race

The message is clear — Google wants consumers to know that its Pixel devices already offer advanced AI capabilities, while Apple’s major AI upgrades, including a revamped Siri, are still on the drawing board.

Apple’s software chief, Craig Federighi, has been candid about the delays. Speaking to The Wall Street Journal, he admitted, “This just doesn’t work reliably enough to be an Apple product.” He explained that prototypes worked only about two-thirds of the time and that their first architecture wouldn’t meet “customer expectations or Apple standards.”

Pixel 10 Launch Event

Google’s event will be livestreamed on YouTube, with start times as follows:

New York (ET): 1:00 PM, Aug 20

Los Angeles (PT): 10:00 AM, Aug 20

London (BST): 6:00 PM, Aug 20

Central Europe (CEST): 7:00 PM, Aug 20

India (IST): 10:30 PM, Aug 20

China (CST): 1:00 AM, Aug 21

Japan (JST): 2:00 AM, Aug 21

Sydney (AEST): 3:00 AM, Aug 21

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The Pixel 10 series is expected to headline Google’s latest AI innovations, with the theme of the event reportedly set as “Ask more of your phone.”