• Source:JND
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“Qualcomm tops the premium smartphone chipset market in India with 40% share within devices priced above ₹25,000,” according to a report from CMR India. The achievement further cements Snapdragon for leading the way in equipping flagship and high-end mobile devices, which is gaining popularity at a breakneck pace in the country.

Festive Season Driving Smartphone Upgrades

The report points out how a large number of Indian consumers purchase a new smartphone this festive period. The top purchase drivers include:

- Performance (89%)

- Gaming capabilities (85%)

- Generative AI readiness (45%)

Snapdragon’s premium tier stronghold makes it the natural choice for users who want high-end features that provide seamless multitasking, console-quality gaming and AI experiences.

“Snapdragon Hai Na” Campaign Launch

To honor its market position, Qualcomm has launched the “Snapdragon Hai Na” national initiative to increase consumer confidence and visibility. The campaign emphasizes:

- Fast performance and battery efficiency

- Console-level gaming experiences

- Professional-grade photography

- AI-driven innovations

The push will be supported through influencer partnerships as well as a multichannel presence across TV, OTT, YouTube, social media and print.

Analysts See Snapdragon Cementing Its Lead

Analysts state as India enters a large smart phone upgrade cycle, 5G enabled Snapdragon chipsets and consumer facing marketing will make the US firm hard to displace by brand conscious premium smart phone makers and users. Qualcomm’s combination of performance, power efficiency and AI capabilities also matches what is required in today’s consumers.

The bottom line: With 40% market share and a high visibility campaign, Qualcomm Snapdragon is not only driving India’s premium smartphones — it’s defining the country’s next wave of mobile innovation.