- By Prateek Levi
- Sun, 27 Jul 2025 03:06 AM (IST)
- Source:JND
Google Search is evolving rapidly, introducing AI features at a pace that can be hard to keep up with. So far, these AI additions have complemented the classic search results without replacing them. However, Google has now unveiled a new experiment called Web Guide, which aims to "intelligently organize" search results in a fresh way. Interested users can try it out by opting in.
At present, many Google searches display an AI Overview summary at the top, and there’s also an AI Mode that swaps out the traditional list of links for a chatbot-style response. Although these features are designed to enhance the search experience and direct users to reliable sources, many still prefer scrolling past the AI to the familiar blue links. That may be about to change.
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Web Guide uses a customized version of Google’s Gemini AI to sift through and arrange the most relevant webpages, presenting them in a more structured format. Similar to AI Mode, it performs multiple simultaneous searches to gather comprehensive data on your query.
The experience lies somewhere between the usual search results and AI Mode. Google suggests using Web Guide for longer, more open-ended queries like “how to solo travel in Japan.” The search page includes both standard links and AI-generated section headers, summaries, and recommendations. Because it conducts additional searches and produces AI-generated content, Web Guide’s response time is slightly slower than a standard search. Unlike the current AI Overview, it does not show a summary at the very top.
Web Guide is part of Google’s Search Labs, meaning it’s an optional feature users must enable. Once activated, it replaces the "Web" tab results, but users can toggle back to the classic search layout anytime.
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Google plans to expand this experiment to other parts of its search platform, including the default "All" tab, which appears when you search from a browser or phone. The company is rolling this out cautiously as an opt-in test and may launch it broadly if the feedback is positive. While there’s no guarantee Web Guide will become a permanent fixture, Google has yet to abandon any generative AI feature it has introduced so far