• Source:JND
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YouTube, the popular streaming platform, has been working on a variety of new aspects in order to enhance the user experience. In the latest update, YouTube's CEO shared the company’s roadmap for 2024 and highlighted four major strategies on which the company will work to enhance the content creation.

1. AI Empowering Human Creativity

However, YouTube is now trying to empower creators with generative AI. Recently, the platform revealed innovative projects such as “Dream Screen,” where users were able to enter ideas and create AI-generated backdrops for YouTube Shorts. The main purpose is to ensure that AI serves as an assisting tool for human inventiveness, not a replacement. Having over 3 million channels associated with the YouTube Partner Programme, the firm wants to make AI tools more available for everyone thus allowing many people to discover where human expression finishes.

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2. Creators As Next-Generation Studios

The entertainment industry is posturing creators as the source of its momentum. In fact, YouTube is even investing in ways to help creators diversify their sources of income by focusing on partnerships alongside introducing new features such as channel membership. The goal is to lobby for the acceptance of creators in major industry platforms globally while highlighting their economic and entertainment value internationally. The aim of programmes such as the Creator Collective is to develop community and collaboration among artists.

3. YouTube's Next Frontier

Recognising this shift in video consumption, YouTube adapts to fit the trend of viewing in living rooms. The number of top creators who are primarily viewed on large screens has surged by 400%. Users may now watch all of their favourite YouTube videos from their living room, including sports material. YouTube's Music and Premium services have about 100 million customers, with over 8 Google subscribers. I just want living room viewing, thus it is focusing on improving the premium membership experience.

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4. Protecting Creator Economy:

Meanwhile, amid these big plans, YouTube also confirms its readiness to support the creator economy. By focusing on ensuring a safe online visit, especially for children YouTube intends to hold the position of an eligible streaming service. This company focuses on bringing users the best information, especially during elections and will introduce new layers of transparency and protection so as to solve challenges arising from generative AI which includes synthetic content.