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In 2025, the smartphone market has become more innovative and competitive than ever. With millions of people depending on smartphones for everyday life, work, entertainment and communication, companies are always trying to provide better technology at all price points. With its high-end iPhones that provide unparalleled design and user experience, Apple maintains its dominant position in the global market. Samsung closely follows with a broad range of models, ranging from low-cost gadgets to the flagship Galaxy S and Z series.

While Vivo, Oppo and Realme are still well-liked by young people due to their fashionable appearances and potent cameras, Xiaomi has made a name for itself by offering feature-rich smartphones at competitive costs. With unique products like clean Android and foldable phones, Motorola and Google remain strong, while Huawei continues to dominate the market with cutting-edge technology in spite of global obstacles.

Top 10 Smartphone Brands In The World By Market Share In 2025 

The world's connectivity in 2025 will be shaped by these top 10 smartphone brands, which collectively represent the most reputable names in the industry. 

Rank Brand / Group Market Share (%) Famous Series / Features
1 Apple 25.71 iPhone 15 & 16 series, premium design, strong security, iOS ecosystem
2 Samsung 20.96 Galaxy S, Galaxy Z foldables, Note series, AMOLED displays
3 Xiaomi 10.82 Redmi, Mi, Xiaomi 13 & 14 series, affordable + feature-rich
4 Others (Tecno, Karbonn, Micromax, Lava, Lenovo & more) 9.32 Budget-friendly, entry-level devices, emerging market focus
5 Vivo 6.74 V series, X series, AI-powered cameras, and stylish designs
6 Oppo 5.88 Reno series, Find X, fast charging (VOOC), camera innovations
7 Realme 4.63 Narzo series, Realme Number series, gaming + affordable pricing
8 Motorola 3.14 Moto G series, Edge series, clean Android, Razr foldables
9 Google 2.98 Pixel 8 & 9 series, best-in-class AI cameras, pure Android
10 Huawei 2.44 Mate series, P series, 5G & foldable innovation, Leica cameras

Source: Statcounter Globalstat.com

1. Apple – 25.71%

With the biggest market share in 2025, Apple is still leading the global smartphone market. Apple iPhones are recognised for their elegant and innovative design, robust security, and seamless ecosystem. With their powerful A-series Bionic chips, sophisticated camera systems, and seamless iOS experiences, the iPhone 15 and iPhone 16 series are among the most well-liked. Apple is the most reputable smartphone company in the world thanks to its devoted customer base and consistent software updates.

2. Samsung – 20.96%

Samsung continues to be Apple's closest rival due to its extensive product line that appeals to both high-end and low-cost consumers. The company is well-known for its Galaxy Z foldables, Galaxy S series, and Galaxy Note series, which all feature gorgeous screens and potent processors. With foldable phones and high-definition cameras, Samsung is also at the forefront of innovation. It is a popular option in many nations due to its One UI software, extended battery life, and worldwide availability.

3. Xiaomi – 10.82%

Xiaomi has established a solid reputation in the smartphone market by providing feature-rich products at competitive costs. The brand, which is well-known for its Redmi and Mi series, is well-liked by young consumers due to its high-performance processors, fast charging, and fashionable designs. Under the Xiaomi 13 and 14 series, Xiaomi also releases flagship models that rival high-end brands at significantly reduced costs. Its widespread appeal is fueled by its robust web presence and cost-effective strategy.

 

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4. Others (Tecno, Karbonn, Micromax, Lava, Lenovo & more) – 9.32%

Smaller smartphone manufacturers like Lenovo, Tecno, Karbonn, Micromax, and Lava collectively control a sizeable portion of the market. These companies primarily sell reasonably priced, feature-rich entry-level and mid-range smartphones. Lenovo concentrates on performance-based phones, while Tecno and Lava are well-known in emerging markets for their affordable devices. Despite their modest individual sizes, when combined, they account for a sizable portion of the market by catering to consumers on a tight budget.

5. Vivo – 6.74%

Vivo's fashionable smartphones, which are particularly well-liked for their innovative selfie and camera features, continue to draw in customers. With AI-powered photography, bright AMOLED screens, and quick charging, the Vivo V and X series are some of the best-selling models. Vivo is a favourite among younger generations because it also experiments with futuristic designs like sleek appearances and in-display fingerprint scanners.

6. Oppo – 5.88%

Oppo is well-known for producing smartphones with cameras that offer superior photography experiences. Its Find X and Reno series are praised for their strong performance and elegant design. Additionally, Oppo is at the forefront of introducing cutting-edge selfie cameras and super-fast charging (VOOC). Oppo is well-known in Asia and is still expanding internationally thanks to its ability to strike a balance between durability, style, and features.

7. Realme – 4.63%

Despite being a relatively new brand, Realme has rapidly emerged as one of the leading smartphone manufacturers. It is well-known for its Realme Number and Narzo series and provides strong performance, stylish designs and reasonable costs. Students and low-budget gamers particularly like Realme's smartphones because of their emphasis on gaming, quick charging, and svelte screens. The brand maintains its competitiveness in the global market thanks to its aggressive pricing strategy.

8. Motorola – 3.14%

One of the oldest names in mobile technology, Motorola, still enjoys a devoted following of customers. Its Moto G and Edge series are well-liked for their dependable performance, robustness, and clean Android experience. Additionally, Motorola is experimenting with foldable gadgets, such as the Moto Razr series, which blends contemporary innovation with nostalgia. Its simple software interface and solid build quality keep it relevant in 2025.

 

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9. Google – 2.98%

Google’s Pixel smartphones may not dominate in sales, but they are highly respected for their pure Android experience and unmatched cameras. The Pixel 8 and Pixel 9 series are celebrated for advanced AI-powered photography, smooth performance and timely software updates directly from Google. Pixel phones are ideal for users who want simplicity, a clean UI, and excellent camera quality.

10. Huawei – 2.44%

Once a world leader, Huawei is still in business despite limitations in a number of markets. The company is well-known for its Mate and P series, which include high-performance processors and strong cameras created in collaboration with Leica. In order to maintain the innovation of its devices, Huawei also makes significant investments in 5G technology and foldable smartphones. Despite having a small global footprint, it is still powerful in places like China and some parts of Europe.