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Countries With Most Instagram Users:  We live in a digital age, where social media platforms like WhatsApp, Instagram, Facebook and others have utmost significance. People across the globe share their daily updates on these platforms. Over the past few years, social media platforms, especially Instagram, have made a huge business worldwide and have given rise to the influencer market. Instagram is among the most popular social media platforms, and almost everyone from all walks of life is on the app. However, do you know which country consumes the most Instagram, and what are the factors that influence data consumption habits globally?

We have got you covered. Here’s a list of the top ten countries with the most Instagram users in 2025, along with their demographics, engagement, and trends worldwide, according to the World Population Review report.

List Of Top 10 Countries With Most Instagram Users, As Of 2025:

Rank

Countries With Most Instagram Users

 Instagram Users  Female Users (per cent) 

Rank Male Users (Per Cent)
1 India  392.5 million 33.1 66.9
2 United States 172.6 million 55.4 44.6
3 Brazil  141.4 million 58.3 41.7
4 Indonesia  90.2 million 54.2 45.8
5 Turkey  58.3 million 47.1 52.9
6 Japan  55.5 million 57.7 42.3
7 Mexico  48.9 million 54.9 45.1
8 United Kingdom  34.7 million 55 45
9 Germany  33.8 million 52.6 47.4
10 Italy  30.7 million 54 46

Which Country Has The Most Instagram Users?

1. India

India has the most number of users on Instagram, which is around 392.5 million. The reason for the massive numbers of followers is due to plenty of factors, like its large population, and the majority of them are millennials and Gen-Z. Additionally, the nation of billions is moving towards a more digital nation, which has increased the rates of smartphone usage nationwide.

2. United States

The United States has the second-highest Instagram subscribers, across the globe, which is more than 172.6 million. The world's superpower is significantly responsible for bringing the wave of urbanisation, along with digitalisation, worldwide. One of the most modern and tech-friendly populations is a prime reason for massive followers on Instagram.

3. Brazil

Brazil is the third-largest country by Instagram consumption, with over 141.4 million users. All thanks to internet penetration, along with a young and digitally engaged population, which is always in favour of the digital era.

4. Indonesia

Indonesia has reported more than 90.2 million users in 2024. The factors that influence Instagram usage of the Indonesian population are its large population, high internet penetration, and rising social media culture.

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5. Turkey

Turkey is also among the leading Instagram populations, which is around 58.3 million. Out of which 47.1 per cent population is female and 52.9 per cent population is male. The country's digital footprints are due to its large population, high internet penetration rate, and a culture that favours visual content.

6. Japan

Japan has a reputation for a nature-loving, healthy population. However, the nation is also thriving in a digital age, by achieving a balance between traditional and digital ways of living. The high rates of Instagram usage in the country in due to strong smartphone penetration, a culture that values visual communication, and the platform's popularity among younger generations. Japan’s total Instagram users are reported to be around 55.5 million.

7. Mexico

Mexico also has a high number of users worldwide, which is around 48.9 million. All credit for these statistics goes to high social media penetration among the young population, strong mobile usage, and a culture that promotes human connection.

8. United Kingdom

The United Kingdom has around 34.7 million users, which is due to its boasted digital infrastructure and a large population of young adults. Addionally, people significantly use Instagram for personal and business use here.

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9. Germany

Germany is world-famous for its mix of traditional living and modern habits. The country has reported a total of 33.8 million Instagram users. The reason for the rising Instagram user count here is due to the young woman population and global digital trends.

10. Italy

Italy concludes the list of the top ten countries with most Instagram users, as of 2025. Italy has recorded around 30.7 million users, thanks to the nation’s young digital-oriented population and strong presence of influencers, along with a culture that priortises visual content.

The list of top countries on Instagram by user base is mostly due key factors like high rates of young population, internet and smartphone penetration and a worldwide wave of modernisation, which has given a significant push to a digital world. Addionally, Instagram is now used as a marketing platform globally, mainly because of a rise of influencer market.