- By Divanshi Sharma
- Thu, 28 Mar 2024 05:48 PM (IST)
- Source:JND
Lamborghini New Logo: Lamborghini has unveiled a refreshed logo after twenty years as part of its strategic overhaul. The company said in a media statement, “The restyling is driven by a new strategy that involves adapting the brand’s visual expression to better reflect the ‘brave’, ‘unexpected’ and ‘authentic’ values of its mission, ‘Driving Humans Beyond’, a concept that translates into the intention to always go beyond the limits, standards and conventions.”
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This evolution of the logo reflects Lamborghini's commitment to embracing sustainability and decarbonization as it navigates a rapidly changing landscape. The redesigned logo, introduced across all official channels, features a broader Lamborghini typeface and a minimalist yet striking colour scheme. Black and white remain primary hues, signifying the brand's clear identity, while yellow and gold accents add vibrancy and sophistication. A significant transformation is observed in the iconic bull emblem at the centre of the logo. For the first time, the bull will be presented independently from the classic shield, enhancing its prominence and symbolic significance. This revamped logo not only becomes an integral part of Lamborghini's distinctive identity but also sets the tone for future design elements, including those featured on upcoming vehicles.
The rebranding effort extends beyond the logo to encompass the overall brand manifestation. A bespoke Automobili Lamborghini typeface has been developed, drawing inspiration from the sleek lines and angularity of Lamborghini's renowned car designs. This typeface will be used across the company's communications, reinforcing consistency and brand recognition.
Furthermore, a new set of icons, crafted in collaboration with Lamborghini Centro Stile, will be uniformly integrated across digital touchpoints, enhancing the brand's digital presence and user experience.Overall, the refreshed logo and brand elements reflect Lamborghini's forward thinking approach and dedication to pushing boundaries, summarising the essence of its bold and visionary spirit.