• By Divanshi Sharma
  • Wed, 28 Feb 2024 05:08 PM (IST)
  • Source:JND

Volvo Cars, Swedish luxury carmaker, anticipates a swift uptake of Electric Vehicles (EVs) within the luxury car segment of India's passenger vehicle market. The company projects that EVs could comprise up to one-third of its total car sales in the country this year. In contrast, EV penetration remains low in the broader passenger vehicle segment, accounting for just 2 per cent, while in the luxury segment, it stands at 7 per cent.

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So, adoption of EVs in the luxury segment will be faster," Volvo Car India Managing Director Jyoti Malhotra said.He said by 2030, as much as 50 per cent of the total passenger vehicles sales is expected to come from the luxury segment. In 2023, Volvo Car India retailed 2,423 cars, while 690 of them were EVs. The company plans to introduce its two fully electric cars -- EX30 and EX90 -- in the domestic market next year. Volvo Car has said it is planning to be an all-electric vehicle company globally by 2030. "I would say 2023 was a good year for us from an overall volume perspective with a growth of almost 31 per cent, which is good in the sense that we were the fastest within the Asia Pacific," Malhotra said.

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The more heartening thing is the growth that Volvo Car India saw in the adoption of EVs, he said. "For us, we are selling more EVs and our ICE (Internal Combustion Engine) products are made to order. (As much as) 30-35 per cent of new customers are for electric cars," he said. The company is selling its EVs through online direct sales, and plans on selling its ICE and hybrid products also online. With the newly launched C40, the company has witnessed a younger customer profile. He also said the company is selling EVs directly to consumers but added that dealers also play a very important role. "It is a different structure that we have with them," he added. On a recent fire incident in a Volvo electric car, he said though it is "rare of the rarest" incidents, an investigation is underway.

(With Inputs From Agencies)