- By JE Brand Desk
- Tue, 25 Jun 2024 04:57 PM (IST)
- Source:JND
In the ever-intensifying tussle for smart TV supremacy in the Indian TV market, Samsung has taken a gigantic leap forward, leaving its competition behind. Recently, the South Korean behemoth announced that it was bringing next-gen TVs powered by artificial intelligence to the Indian market. Over the past year, the Indian consumer electronics market has witnessed an unprecedented influx of AI-powered gadgets, including smartphones and laptops.
Samsung has gone a step further, infusing its latest series of Samsung TVs with artificial intelligence. Its ultra-premium range of Neo QLED 8K, Neo QLED 4K, and OLED TVs will now bring more firepower than ever thought possible. While we cannot predict the true potential of AI-powered smart TVs just yet, these futuristic models are expected to execute basic and complex tasks—from noise reduction to identifying and isolating objects in images and dynamically improving contrast and colour—with relative ease.
We take a peek behind the curtains to understand what these groundbreaking Samsung TVs offer and whether they can revolutionise the TV landscape.
Pushing The AI Frontiers
For decades, Samsung has been at the forefront of TV innovation, and with its recent flagship TV range, the company has now embarked on yet another audacious journey. Redefining the home entertainment experience, these Samsung TVs combine pioneering technology with unrivalled convenience, resulting in an exceptional viewing experience. Moreover, these state-of-the-art TV sets are set to redefine immersive viewing and audio quality.
The OLED TV range, for example, is equipped with the NQ4 AI Gen2 Processor, which optimises your favourite content in 4K resolution. Furthermore, the OLED colour-mapping and brightness-boosting technologies deliver accurate, lifelike images. This OLED TV is also marketed as “Glare Free”, as the display reduces reflections from light sources to maintain a clear view of its deep blacks and vivid colours.
On the other hand, the Neo QLED 8K TV runs on the sophisticated NQ8 AI Gen3 processor, which employs a Neural Processing Unit that doubles its speed compared to its predecessor. Furthermore, the multi-fold increase in neural networks guarantees the ultimate picture quality with crisp details.
Disruptive Technologies
Let us now take a closer look at the various disruptive technologies and features powering these next-gen smart TVs.
- AI Picture Technology: Redefining the big-screen experience, AI Picture Technology highlights the finest details with exceptional clarity and naturalness. This results in pronounced facial expressions, along with other subtle nuances.
- AI Upscaling Pro: While 4K Ultra HD TVs use picture engines to upscale Full HD and 2K images to near-4K resolution, these Samsung TVs go a step further. The AI Upscaling Pro significantly enhances the image resolution, providing content that closely matches the 8K display!
- AI Motion Enhancer Pro: The AI Motion Enhancer Pro comes as a delightful addition to sports fans, as it uses an advanced motion detection algorithm to improve clarity during motion-intense content. For example, while watching a cricket match, you can track the ball’s movement without encountering any distortions.
- Real Depth Enhancer Pro: This feature breathes life into the visuals by adding lifelike depth, blurring the line between reality and fantasy.
- AI Sound Technology: One of the more significant additions to the new AI-powered TV line-up, the AI Sound Technology uses Active Voice Amplifier Pro to deliver pristine and precise audio. This is achieved by identifying background noises and automatically adjusting the volume. Moreover, the Object Tracking Sound Pro syncs the audio with on-screen action, resulting in a dynamic and immersive visual experience.
In addition to these technologies, the Adaptive Sound Pro intelligently adjusts the sound according to the content and room acoustics. This results in an enriching audio-visual experience that surpasses the existing benchmarks.
- AI Auto Game Mode: If you enjoy your gaming sessions, you will be enthralled with the AI Auto Game Mode, which auto-detects the type of game you are playing. The processor optimises the settings to deliver peak performance.
Price And Availability Of Samsung AI TVs
Samsung launched its cutting-edge AI TV range in April 2024 in the Indian market, and as one would expect, these TVs are some of the most expensive units available. The Neo QLED 8K Samsung TV (85-inch) costs up to Rs. 11 lakh, while the 4K Neo QLED TV series is comparatively affordable, with the 55-inch model costing around Rs. 1.6 lakh. The OLED TV’s price ranges from Rs. 1.68 lakh (55-inch) to Rs. 5.5 lakh (83-inch).
Buying a premium Samsung smart TV using the Bajaj Finserv EMI Network Card
If you wish to purchase a new Samsung smart TV (AI-powered or otherwise), you can rely on the Bajaj Finserv EMI Network to afford the model. By shopping on the EMI Network, you can enjoy discounts and exclusive offers that reduce the payment burden. Furthermore, you can use the Bajaj Finserv EMI Network Card to purchase the model on No Cost EMI and repay the amount in instalments over 1–60 months.
The zero down payment offer, valid on select models, further enhances convenience, as you won’t have to part ways with a significant amount upfront as a down payment. The Bajaj Finserv EMI Network Card can be used at more than 1.5 lakh partner stores located in 4,000+ cities. Thus, you can buy your desired Samsung TV without any hassle. All you have to do is find the model on Bajaj Mall, visit your nearest partner store, and use the EMI Network Card.
(Note: This article is written by the Brand Desk)