• By JE Brand Desk
  • Fri, 25 Jul 2025 08:06 PM (IST)
  • Source:JND

Elegance, beauty, and endless wearability - this is the formula that the rising jewellery brand Glamsutra uses in its collection of jewellery. Filled with treasures that not only catch the eye but also make a perennial favourite, its range of offerings dazzles with their design and offers the perfect pieces to match any look or moment.

The label began as a platform where one could easily find stylish, high-quality jewellery without the intimidating price tags. But as the years passed, that vision turned into something more meaningful - a love letter to everyday jewellery. And nothing shows this better than their collection. Each piece in their catalogue is made with visible love. At the core, however, is the thoughtful craftsmanship and a beautiful design language that have won the hearts of jewellery lovers across the country.

Inspired by Life

To create pieces that feel just right for daily wear, Glamsutra takes its inspiration from the everyday. Their women's earrings, especially, draw heavily from nature, with floral motifs and butterfly symbolism making a cameo in every other item. Taking this design definition a step further is their bracelet collection, featuring snakes, owls, and even leopards and panthers.

Another source of inspiration for their jewellery line is the iconic art of Kundan craftsmanship. This is among the most ancient forms of jewellery in India, with a legacy that dates back over 2,500 years. And Glamsutra perfectly captures the royal charm that this art carries. Their vibrant Kundan earrings and necklace sets are filled with intricate patterns and studded with multicoloured gems. Each one succeeds beautifully in offering a rich, regal charm.

However, the label also plays with bold and statement-making designs that take the form of adorable robots, glamorous letter earrings, and sleek stud earrings. Also, for something meaningful or symbolic, they have a range of evil eye bracelets, necklaces, and pendants.

Beyond the Design

While the focus of the label remains on delivering ever-glowing jewelry that anyone would be proud to show off, there’s also the element of comfort. Right from their earring collection to Glamsutra’s bracelets for women, everything is made from skin-safe, non-toxic materials.

"We want to offer people something that they will reach out for every day," said Rasika Tomar, the founder of Glamsutra, "Sure, good design plays a major part in this. But there are other areas as well… areas like comfort, how it feels on the skin, weight, and most importantly, the right size. We wanted to give people jewelry that fits like a glove. That is why each product has been sized carefully," she said.

Today, the brand has earned its name in offering jewellery that is both loved and worn widely. And it owes it all to not only its design sensibilities but also to an excellent wearable appeal. To take a complete look at its jewellery range, visit their official website at theglamsutra.com.

 

(Note: This article is written by the Brand Desk.)