Seventh Triangle Launches The Commerce Story, A Closed-Door Forum for India’s Ecommerce Leaders

Seventh Triangle launched the first edition of Commerce Story last week in collaboration with Shopify India, bringing together D2C founders, CMOs and e-commerce leaders for a closed-door session on building and scaling a startup from ?0 to ? 300 crore. Commerce Story is Seventh Triangle’s invite-only series for commerce operators, capped at 25 seats and designed to run as a recurring forum across the country. Edition 1.0 was held at The Berry Coworks in Noida.

The guest speaker was Samriddh Dasgupta, a growth operator and entrepreneur who has spent two decades building consumer businesses across D2C, marketplaces, quick commerce and offline retail. He was formerly Chief Business Officer at Arata and Chief Marketing Officer at Heads Up For Tails. He joined the room in conversation with operators who came to compare notes rather than collect swag.

He took the room through what actually changes as a business scales from 0 to 300 crore, how to find the right positioning, when CAC starts becoming a problem, which growth levers genuinely work, and which decisions become harder rather than easier as the business grows.

The objective behind Commerce Story was never to attract a large audience; it was to bring together the right one. Seventh Triangle designed the event as a deliberate departure from the traditional industry-conference format: no panels, no pitches and no LinkedIn-safe answers.

Speaking at the launch, Prashant Gupta, Founder, Seventh Triangle, said, “Seventh Triangle has always believed that sustainable ecommerce growth comes from getting the fundamentals right. We work with D2C brands of all sizes to build commerce ecosystems that are simple, stable, fast and optimised for growth.

Our role is to enable our clients’ success, not take credit for it. Through Commerce Story, we aim to bring practical insights and perspectives from across India’s evolving D2C and ecommerce ecosystem, while staying true to our approach of doing the work with honesty, integrity and a long-term perspective.”

Samriddh Dasgupta, Speaker, added, “Building and scaling a commerce business is rarely a linear journey. What makes conversations like these valuable is the opportunity to move beyond polished success stories and speak openly about the real challenges, trade-offs and lessons along the way.

Bringing together a diverse group of operators and leaders in a more intimate setting creates room for honest, practical conversations and meaningful peer learning. For me, Commerce Story is about creating that space where founders can share what truly happens behind the growth story.”

The agency also introduced CRO Audit, an audit tool from its Conversion Rate Optimisation (CRO) practice, during the event. The new practice is built around a recurring challenge Seventh Triangle has observed across client engagements: while design teams optimise UX, marketing teams focus on ROAS and technology teams address Core Web Vitals, conversion often remains unchanged.

CRO Audit takes a more holistic approach, examining conversion as a connected system across 12 critical areas, including UI/UX heuristics, AI shopper behaviour, funnel performance, pixel accuracy, SEO/AEO/GEO and performance marketing. By bringing these lenses together, the practice aims to identify gaps that individual channel-level audits often miss and provide brands with a clearer roadmap to improve conversion.